Cooking, Food, and Lifestyle Blogs as a Niche Idea
Last Update: Feb 4, 2023
I think one of the things I struggled with most when I first started here was finding a niche that was broad enough, but not too broad, and also one that interested me enough to actually stick to it.
I have to admit, in the beginning I created a few websites that I never ended up doing anything with because I couldn't come up with enough content to keep building them out. I have about a dozen domains just sitting there waiting for me to be inspired.
I recently became particularly intrigued by the blog that inspired the book and then the movie Julie and Julia - about a woman who blogged about cooking her way through Julia Child's cookbook to teach herself how to cook. I know this is quite an old reference, I've seen the movie hundreds of times, but I never thought about it from an affiliate marketing perspective.
The truly inspiring thing about that particular blog is that she took a subject she was interested in but didn't necessarily know a ton about, and then wrote about her experience trying different recipes. She didn't have the money to buy all the ingredients, but her readers helped her through this by sending her money and ingredients so it really worked well for her.
Personally, I'm a trained chef so food and cooking are niches I should be jumping into wholeheartedly. But I was concerned that there are soooooo many recipe blogs out there that teach basic cooking skills, I didn't see how I could fit in as just another Le Cordon Bleu chef trying to dumb it down for the masses.
Also, I've never had a lot of extra money to go eat at restaurants so I can blog about food, and I'm pretty sure no one wants to hear about my latest adventure at Taco Bell.
During the pandemic, I started eating fast food less and less, and found that cooking meals at home saved me a lot more money than I expected. I also found foods that make me feel better and started adapting recipes so I can enjoy my usual comfort foods with different ingredients.
I realized through that process that every day I was finding new content I could share with others simply by cooking and eating food. And from that, my latest website was born and I'm having zero issues finding content to add to it.
What's great about the subject of food and cooking is that there will NEVER be too many people writing about it. Everyone eats food and there are so many varieties of diets now that you really can't possibly run out of things to talk about, especially if you use your personal experience to create your content for you.
I know a lot of people are successful writing about things they research about on the internet and that's great. But if you're having trouble sticking to a niche, consider taking something that you do in your everyday life and finding things about it you can share with others.
The other great thing about this kind of blog is the amount of photo opportunities that can build you a rather fabulous Instagram page and help you gain hundreds of followers. I don't know what it is about pictures of food, but people eat that up like it's bacon wrapped bacon.
If you're into fashion or shopping that could be another lifestyle blogging opportunity for you. I mean, we all get dressed every day. Even if you dress poorly, you can write about the difficulties of finding things to wear that look good and make it a challenge for yourself to improve.
Weight loss blogs also get huge followings, so if you're working on losing weight (even if you never do), why not write about it and share something that a lot of people can relate to.
The main point I'm making here is that a personal touch goes a long way in gaining regular followers and traffic to your website. Social media is easy to build if you are actually being social and presenting a reality that people can relate to.
What are some other things that you do every day that you can write about?
See more comments