Assume the Sale
Last Update: Sep 22, 2023
Assume the Sale
One of the things you are taught at Wealthy Affiliate is to post reviews of affiliate products.
Many of these reviews are designed to persuade the visitor to buy the product.
It's the best in class, it gives you what you want, it relieves your pain, yada yada.
Here's an alternative approach that has worked for me:
Why Have You Landed on My Page?
You, the visitor have landed on my page because you are interested in the product that I'm promoting.
I've spent time (SEO) or money (PPC, solo ads) getting you here.
In fact, you probably want to buy it.
I can see your hand twitching towards your credit card.
But maybe you could get a better deal somewhere else.
What? No! Stay with me here.
So Why Should I Buy from You?
Because I'm going to give you this valuable gift.
That's it. You need to unashamedly bribe your visitors to buy through your link instead of the 100s of other affiliates who are promoting the same product.
This approach works, folks. It's just dealing with reality, rather than the naive belief that they'll buy from you because you're a really nice and deserving person.
But it requires some prior work.
Create a Related Giveaway
Whatever you're looking to promote, create a related giveaway. I've covered this elsewhere. It could be an e-book, a short report, a video or whatever but it needs to be related to the product you're promoting. If it plugs a gap or weakness in the product, that's ideal.
Tell your visitor to let you know when (not if) they've purchased the product and you'll send them the download link to their gift. You can organize this process so that you add them to your email list for future sales as well.
Assume the Sale
But it all starts with assuming that they want the product you're promoting and your job is to persuade them to buy it from you, not someone else.
Recent Comments
50
Hey Phil, Yep, 100% agree, and it is actually a proven marketing tactic.
Plus, you can use this with the vast majority of affiliate products, although it's typically used informational products.
I think a great way to use it is to have a short "navigational" type tutorial of the "product" for "enhanced use".
Som examples could be:
You're promoting WA, so a Navigational tutorial for new WA members illustrating exactly where they need to click when they enter the platform, where to go for the specific trainings. perhaps links to "My 5 Favourite WA Members Blog Rolls", etc.
You're promoting WordPress GeneratePress Premium, so your "Free Navigational Tutorial Should You Sign Up Under Me" includes how to set it all up on your website, the 10 best "Elements & Themes" (according to you), and how to set these up on your site, etc.
You're promoting Garden Furniture, so you have a "Free tutorial for those who purchase via my affiliate link" explaining how to put the furniture together and tips on how to take care of the furniture for longer use, etc.
The possibilities are endless.
However, as I say, I've mainly seen this method used with informational products, but it actually makes a great deal of sense.
Often times people will sign up for an informational product and feel totally overwhelmed at the potential complexity of it all.
So, it kinda makes sense to have "follow me instructions" to help your affiliate customers out.
Partha
You've provided added value to my post, Partha and I appreciate it. Thank you. I'll give all your suggestions due consideration.
See more comments
Hi phill
I have been working on getting my website in shape and have changed a few things, like feature images and updated keywords.
I lost your link and would like to catch up.
I still have to do a lot of work, but I am getting there.
BTW, I have fixed a lot of spelling errors as well, as you pointed out some time back.
I did read your article, and I think it is great.
Elke 👍
Good to hear, Ingrid.