A Formula for Writing Blog Posts

byphil1944

8.6K followers

3 years ago

The Difficulty

Let's face it. Very few of us have the in-depth knowledge about our niche to write post after post just out of what's in our heads.

One answer is to choose a niche that reflects our personal life, so that each blog post is like a diary entry.

So as new things happen to us every day, we can write about them and make them funny, sad or just interesting to keep our visitors engaged.

The Solution for Most of Us

Most of us, however, will be relying on research.

Fortunately, the search engines have made that relatively easy.

Just Google or Bing your niche and your screen will immediately list tons of research done by others, a lot of it with slants we hadn't even considered.

But, how do we use this goldmine?

Avoid Plagiarism

The first rule is "Do not copy and paste".

If you're tempted, use the second rule. The second rule is also "Do not copy and paste".

The Formula

Here's the formula I use. It works for me.

1. Create a new, empty blog post on your website and give it a sensible name that includes the keyword/search term that you're targeting. Give it the appropriate categories and tags. Find a suitable free image and use it as the featured image.

1. Pick one or two of the results from your search.

2. Write down 6 to 8 headings from these results, but change the wording and also the order in which they are presented.

3. Edit your new blog post and add the blog post name as an h1 and the 6 to 8 headings as h2's. Save it.

4. Find suitable free images (I use mainly Pixabay) corresponding to each heading and insert them under the headings, one to each. You now have the structure of your post established. Save it.

5. The really important bit: Open the page containing the article corresponding to your first heading and read it. Close the page. Go back to the article and write the paragraph in your own words, relying on memory. This will pretty much ensure that it's unique.

6. Repeat for each paragraph until they are all done. Then do a bit more rewriting by going back over it and sprinkling your keyword/search term through the post as covered by Kyle in one of the early lessons.

7. If you know how, flow the text around the images. It just looks better.

8. Finally, include some links. Your affiliate or landing page link if the post is promoting an affiliate product, along with a couple of internal links to other posts. Also revisit some existing posts and add a link back to this new one. This all helps with SEO.

Conclusion

So there you go. Not exactly e=mc squared, but something to help the loneliness of the long-distance poster.

I hope this has helped someone.