Benefits of SEO

bynishkarsh93

580 followers

Updated 9 years ago

Today i'm going to continue my last post and tell you guys about the benefits of SEO techniques. Now a days SEO can no longer be ignored or considered as the background or landscape to fill up the vacant area. It has become a major factor to get a sharp rise in your business.

So here are the major advantages and the reasons why SEO techniques are so popular and currently being used, the most.

1. Results are low cost: The best gift of SEO is that it gifts you organic listings. It means that your website showed in the results naturally. You didn't have to spend money on the ad's or PPC. With a little amount of regular efforts, you can see the traffic rising. SEO therefore helps you in getting the maximum output with the minimum inputs.
   
2. Increase in traffic: One of the main reasons of using this technique is increasing your traffic. By traffic, i mean the number of unique visitors that visit your website daily. And when your website is visible in the search results, naturally there will be an increase in traffic. People trust and visit the first few web results they get when they search a query. So SEO also plays a vital role in boosting your site's traffic.
   
3. Increased visibility: For each set of keywords, there are millions of websites who offer content. Out of these millions, a few thousand have unique and informative content. Amidst this, if you don't apply SEO, your website will surely lag behind. This will directly hinder your business. So to make your website visible in the search engine's result, good SEO done in the correct measures is a must.
   
4. Helps in achieving business goals: Each businessman or organisation has a set of precise goals in their mind. They work specifically for achieving these goals. Therefore a better accessible and visible website wouldn't harm the business. Instead it'll only bring in more customers which in turn will help in fulfilling those business goals.
   
5. Cost effective: The SEO services are cost effective in nature. This is because of one main reason. Good SEO attracts traffic related to your domain of keywords. Also, the strategies that are used, i.e inbound and outbound are major attractors for active users. Hence SEO helps in being cost effective to a large extent.
   
6. Increased site usability: When you design your website according to the searches or the user's demand, you have to keep in mind a few things. These things may not matter much to the user, but they do matter for the search engines. For example robot.txt or the sitemap. Very few users know what these are or even where these are in your website. But including tiny little things like these, helps you in a large manner. They make your site more usable along with easy navigation. But all these tiny little things are a part of SEO. So you can clearly see the difference once you adopt them.
   
7. Brand awareness: When we buy something, it is based on our emotional trigger. Logic and rational thinking comes later. People buy from people whom they trust. Good SEO leads to a better visibility of your site for different keywords. When people start seeing it, they understand that your site is an authority. So they will tend to return more. They might even try things you recommend to them!
   
8. Better ROI: The right use of SEO leads to higher results and sees a more significant rise in terms of sales, revenues. In other words, it leads to a high ROI. A successful SEO campaign revolves around a lot of things. It needs high level of focused input. The more the input, better the ROI.
   
9. Higher sales: It involves simple maths. The more people visit your website, the higher chances of business and better sales. The better the SEO, more potential customers you attract.
   
10. Own marketing team: Generally organisations or businessmen employ a marketing team for increase in sales. But this marketing team works usually 8-10 hours a day for 5 or at maximum 6 days a week. But imagine a marketing team who works for you tirelessly, the entire year, that too 24x7. Startled huh? SEO is this marketing team only. It continues to do it work even when you have gone to sleep.
    
11. Better PR: When you have a good website with fresh and unique content, it automatically gains better ranks in the search engines. And better ranks attract better page rank. Usually in absence of PR, people look for the web ranks. But once you have a PR, it automatically means that you must be having a good web rank.
    
12. Networking Relations: SEO also targets social media platforms. And when you work on such platforms, you tend to develop new relations on the web. In other words, you start to have better and stronger network relations. These relations can help you in your business or sales and in many other areas.
    
13. Idea of competitors: SEO gives you a chance to know about your competition, prepare accordingly and then step into the market.
    
14. Demand driven: Today, people use the internet for any search purpose. This means there is a greater demand for better results. And when you deliver products or services better than others, you surely need this upper hand. Because once a user lands on your website, he will definitely find what he was looking for.
    
15. Makes you stand out: There are over 250 million websites on the internet. All of them are not visible to the user. Most of the users clicks on the top results only. The rest of the websites, many a times go unnoticed. This is where SEO comes as a life saver. It helps your website stand out from the crowd. The more efforts you apply, the better rankings in the search engines. And of course, better ranking means better business!