The POWER of Ulysses Pact Technique. My SECRET Formula for Blogging Success!
You have probably heard of the Ulysses Pact already. Basically, it is an ancient motivational technique that comes from the Homer's Odyssey, in which the hero Ulysses must sail pas the Sirens - beautiful women who enchant people with their captivating singing. Anyone who hears their voice ceases to act rationally and will do nothing but listen to the sirens' singing and eventually die.
Odyssey was warned about it, yet he desperately wanted to hear the singing of syrens. He plug his crews' ears with wax and instructed his crew to bind him to the mast of the ship during the passage of the syrens' island. Only after the passage, he could be released.
Because of these arrangements, Ulyssey's ship sailed past the island successfully, and Ulyssey managed to do what nobody before him had ever managed to do - to listen to the beautiful singing of sirens without actually parting with his life as a result.
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So What is the Secret?
The amazing story of Ulysses gave birth to a beautiful psychological concept called the Ulysses Pact. The essence of the Ulysses Pact is making a commitment when things are easy in order to bind ourselves when things are hard. The technique is actually quite widespread and popular. The way it works goes like this:
1. Make an Advanced Commitment
Let say you are launching a new site. Make sure you announce it to your friends and existing customers. You can do this by sending out a newsletter to your mailing list. Say it loud and clear that you are launching your new site, and give a clear launch date!
2. Deliver No Matter What!
Now that you have committed to the outside world, you have to deliver no matter what! If you don't deliver, you will lose your reputation. Nobody will believe in your pledges anymore. Can you imagine? Your customers and friends not taking your newsletters seriosly?!
This technique is so powerful that it is used by film producers (release dates are set even before shooting starts), by book writers (writers receive advance even before they start working on their book), and car manufacturers (a new car model is announced even before the factories that will assemble it have been built), and so on.
You can also try applying it in your blog. For example, tell your readers the date of your next blog and what it will be about. Once you have done that, there will be a sense of anticipation that will keep you delivering to your maximum!
In almost all cases, it is about putting your reputation and your credibility on the line. You have to stand by your commitment in order to maintain your good standing with your readers and your friends.
Isn't it amazing that in affiliate marketing you can profit from the ancient techniques, such as the Ulysses Pact, to give you an edge? Give it a try and you will be surprised by results!
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I hope you found my post useful. Have you tried the Ulysses Pact already? Any lessons and tips to add? I would love to hear your views and comments!
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Nellya
Recent Comments
50
I knew, sort of, that this method was a 'thing' but I never knew the name.
Your title intrigued me as I loved 'The Odyssey' and the entire story is a classic that even now I remember parts vividly like his wife was Penelope and his son's name was Telemachus, which is just the best name ever.
Making ourselves 'accountable' is certainly something that can hold us to a higher standard.
I will admit, I don't use it as often as I should and am more inclined to leave certain things open, just in case life decides to have a hand in proceedings.
Loved your post Nellya, thank you.
I am glad that I captured your attention, especially that you shared a post with the word "power" earlier today 😊!
It is great to meet The Odyssey fans on WA. Yet another great thing that I LOVE ❤️❤️❤️ about this platform - unexpected common interests, valuable insights and great discussions!
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Nellya
I agree wholeheartedly, sometimes we can be whisked off into a welcome and yet unexpected dialogue that further enhances and expands our own knowledge. Always learning.
Hi Nellya
I have heard of this concept but never knew it had that name!
It's definitely a good idea to make a commitment that forces you to deliver.
Thanks
Dave
Hi Dave,
Thanks for your comment! I appreciate it!
The Ulysses Pact is rather powerful and is more common than one suspects. I usually have to resort to similar commitment systems to make sure I deliver on my goals!
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Nellya
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Thank for the tips on motivating myself to timely progress on my goals.
Hi Joseph,
Anything that helps us in achieving our goals is worth sharing!
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Nellya