SEO Works, And You Don't Need A Thousand Posts To Do It Right

Last Update: July 03, 2019

My most successful websites have always been due to (in my opinion), writing lots of content. Not only does it improve my writing skills over time, but it's also just a numbers thing.

The more times you try, the more times you win.

I wrote about 50 posts before my VPN website took off. I wrote about about 100 posts on my bootcamp site before I made it to Vegas. It took about 300 posts on a recent side project before I saw decent income.

Building an affiliate website has always taken lots and lots and lots of writing (or outsourcing) for me. Kyle talks about this in his post about brute force writing.

However, if you do things right from the beginning, you don't have to write that much. One great example is my beer website, which ranks surprisngly well for the amount of work I do on it.

I only published two articles in 2018, nothing in 2017, and everything else was in 2016 or before.

Right now, it's ranking #1 for Rare Beer Club Review, which earns about $100-$200 per month in commissions, and more during the holidays.


My beer site also ranks for keyowrds like "Libbey Craft Beer Glass Set Review", and "5000ml Erlenmeyer Flask", but neither of those keywords produce any income, despite being very product focused!

There's nothing complicated or difficult about how these rankings were achieved.

  • Keyword in the title
  • Keyword in the URL
  • Keyword in the first paragraph
  • Keyword in an h2 or h3 heading
  • Keyword in your title image
  • 1000-2000 words long

Plus, I follow other general content creation tactics Kyle and Jay cover in the trainings and webinars like internal linking, aiming for low competition keywords, and image SEO.

> SEO 2019 Checklist

What's Working In 2019?

The basics of creating high quality, FOCUSED content won't change from year to year. However, some things I've been doing that produce decent results are:

It's hard to say which one(s) of these are actually producing results, or if it's a combination of all of them, or if it's just confirmation bias. Regardless, these things make sense from a readers perspective, so I think they are helping.

Final Thoughts

Although it definitely helps to write like a maniac and push out tons of content, it isn't the only way to achive success online. I like beer, and I have a lot to say about it, and Google is smart enough to see that!

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SHorley1 Premium
I liked your post and the tips, which I have been using. I particularly liked your final thoughts. Content is King, repurposing content is ace and bitly or other url shorteners are worth a go. You are right that the google bots are definitely smart enough to see when you write about something you know about and have a lot of opinion about.
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gartnerf Premium
Thanks for the great insights and reminders. Once you get the hang of good SEO then subsequent articles seem to rank well. I also agree the more content you write the better you become at producing quality content.

I have recently seen some strange stuff with Google though. I did all my SEO correctly, however Google picked up my post excerpt INSTEAD OF my meta description, which had all my ranking keywords. This resulted in me NOT being on page 1 or 2 in the serp. I have tried to fix this but nothing seems to be working right now. Perhaps it might take some time. I also hoping this was a one time fluke. I will know after I get my next article done today.

Glad to see the WA framework and your hard work is paying off so well! Congrats!
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EdwinBernard Premium
Nathaniell, you give me hope. On two fronts.

I love writing and it is calming to know success can be achieved with a boat load of articles.

Good to know also that there are ways to succeed with fewer articles but placing a lot of focus on selecting the right Keywords and using it effectively.

So, by doing both of the above, I assume ones chances for success are even greater.

That is why I am working to add more articles to both my websites till I hit that 100 mark.

Much more success to you.

Edwin
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nathaniell Premium
100 posts is a great goal, and I think you'll hit some amazing milestones on the way.
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EdwinBernard Premium
Nathaniell, thanks so much for your encouragement. The trainings and the Super Affiliate Challenge forces us in a nice way to keep the momentum going.

You and the other members here, and I have discovered many, inspire me with the success you've had using Wealthy Affiliate as your engine.

I have also noticed that WA gave you all wings so that you can fly and diversify into many other businesses. This is all so encouraging

Cheers!

Edwin
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davehayes Premium
Brilliant post Nathaniell, and If it helps you with this, I can endorse the fact that when you apply the formula, that you wrote about in this article to your posts, then yes it works very well, I have just started redoing the same with mine and have been amazed at the results

Thanks for sharing
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JKulk1 Premium
You're doing great things Nathaniel . I agree with you, it's all about the quality of each post rather then just the numbers. If you write 100 blogs and only about 5 have great keywords that rank on site one, but write 20 good quality, high ranking blogs on site two, it's my guess site 2 will go better then site 1. Jim
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nathaniell Premium
Both ways definitely work! For inexperienced site builders, volume works very well, and gets in lots of practice. Once you know the ropes, it's easier to rank and stay there!
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SeanTo Premium
This is something that I am trying to focus on, writing lots of content in each post, as well as adding legit content to my site. I desire to be honest and thorough. I have written five posts on baseball gloves by position that are each right around 1000 words in length, and I probably could have made them each a little longer.
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nathaniell Premium
You can always go back to add content later. I find that after reading an article a second time around, I think of more ideas of how to expand it.

Plus, your knowledge will grow with time, so going back to add content later and spiff up old stuff makes sense.
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PaulWatson Premium
There is absolutley nothing here that I disagree with (not that I thought I would from Nathaniel) but I do have one question - sometihng that has been playing on my mind for a while.

Nathaniel mentions using short URLs whereas most of the trianing I have read says not to mess with the URL at time of publishing. For those of you doing this are you changing them at time of publishing (i.e. your URL is different than the heading) or are you using prettly links or something like that to shoten them in internal links?

Hope this is clear, it is just osmething that has always confused me a little...

Paul
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Loes Premium
When I have a keyword phrase/title that goes like this:
How to understand Google SEO, a lesson for beginners, I shorten the URL to:
understand-google-SEO-beginner

My two cents
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PaulWatson Premium
Cool... so the url is different to the post title?
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Loes Premium
Yes I skip: the, of, a, how, to etc. In the URL
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nathaniell Premium
I change them before publishing to make them as short as possible, while incorporating my keyword. You do not have to do this, and there are plenty of examples of posts ranking without using short URLs.

The training doesn't have people do this because it's real easy to start getting 404s, and most newbies don't need to focus on minute details like this.

It's just a small tool in a broader SEO toolkit.
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PaulWatson Premium
Cool.. might have a look at it moving forward. Thanks mate
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GomMagtibay Premium
Thanks, Nathaniell. I believe in you as I look up to you as an authority in building niche sites (3rd in rank from Kyle and Carson). I've been to your beer site and I've seen how great you did with that site so I know you're writing this not because you're drunk but based from actual experience. This post of yours has inspired me to build anew in the anti-aging niche.
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nathaniell Premium
Haha. Maybe I gained all my experience while drunk :)

Anti-aging is definitely a profitable niche to get into. Lots to talk about, and growing interest around the world.
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Swangirl Premium
Hi Nathaniell,

Thanks for the tips!

I am wondering what you mean about the cascading headings.
I break my posts into topics and use H2 for each of the topic headings. Then if I have a subheading under that it will be H3 etc.

Are you saying your first heading would be H2 and the next one would be H3 even if it was a totally different topic of equal importance? It seems you would run out of decent sized headers after only a few topics.

Thanks,
Jessica
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nathaniell Premium
That's the way I do it too. I just try to only use h2 one time, then h3 and h4 more frequently as subheadings and sub-subheadings.
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TDomena Premium
Great post. You've confirmed many of the things I've been doing as well. I just updated my website text to 22 font size. I think it's easier for people to read.

I had a few people visit my site who said they have a harder time reading the font at 16, so I updated it. Maybe I went a little big? I'll keep watching to see what the stats say.

Now, I've been watching my website recordings to see if more people engage with the content, less people bounce, my rankings go up, and overall...more sales. It's funny how the things that make this business work can be so simple. You'd overlook them if you weren't careful.

Updating old content has been doing amazingly for me! Articles that weren't ranking anywhere near the first page are now climbing. You and Vitaliy inspired me to start optimizing my old content, so thanks for that!

My first year, I was using insanely long titles and URLs because I thought it was cute. Google didn't agree. They didn't think it was cute and those posts suffered. I think you're right that short URLs are more effective because its worked for me too.

I'll have to check out what you're saying about the alt text. Right now, I put the keywords in there, but I have heard the alt text is supposed to serve a purpose for the blind. I'll have to see what you've learned about that.
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nathaniell Premium
Keywords in alt text can be a good idea if you can do it naturally, but like anything else Google - they want you to write for users, not for search engines. Even if people are able to abuse the current algorithm, they won't be able to do that forever.
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TDomena Premium
I checked out Marion's training. I've been using keywords in the alt text religiously--not simply because it makes sense. Looks like I'll have more optimizing to do. Hahaha.
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TonyHamilton Premium
Awesome Nathaniel!

Thank you for sharing your knowledge and experience with us my friend.

Writing content is by far my biggest challenge and I appreciate you assisting me in the reminder that ranking in Google is achievable with quality keywords and by following the ways of the successful.

Success does indeed leave clues, thank you Nathaniel for always sharing & caring.

Tony
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nathaniell Premium
Definitely Tony. Keep up the good work man!
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3rdbaseman Premium
Thanks Nate.....I always learn a lot reading your blogs....I've been updating old posts too...hopefully it'll help soon?
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nathaniell Premium
I think it will Terry! Results aren't always fast, but they do come.
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3rdbaseman Premium
Thanks Nate
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DwainL1 Premium
Thanks bro nice work
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nathaniell Premium
Thanks Dwain!
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Wdcope Premium
Good points all around. Appreciate the information about whats viable right now. We also know to make sure we watch for new trends that may affect next year as well.
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nathaniell Premium
Thanks for reading Will!
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texasprinces Premium
Wow! Great info! Thank you! I have 36 posts so far and I'm at the point where I'm not seeing results yet.

I needed the encouragement! Thank you!
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nathaniell Premium
Your writing will improve over time, as will your SEO skills. I recommend going back over your first content. There' definitely going to be something you can improve about it!
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texasprinces Premium
Thank you! Do I need to put my keywords in the alt tag of the first image?
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DarrenNicola Premium
Good information for all of us, thanks for sharing this with us.
Darren :)
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nathaniell Premium
Thanks for reading Nicola!
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anusuya1 Premium
Thank you, Nathaniell.
You have helpful ever since I started here.

I have a few questions if you please
Where would I use h2 tag?
I use 33 in my headings
Never have I used h4.
I have never used big fonts 18-20 not sure how easily I would be able to do?
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nathaniell Premium
Here's how to change your font size: I use h2 tags near the top of the page. h3 and h4 are like sub headings.
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AffMktgRt Premium
Nathaniell,

Thank you for the the detailed, well sourced, documented and actionable info in your post.

Earlier today I have created a simple post on the near future increasing impact of video marketing: We will see how that all shapes up but maybe something to consider.

Blessings!
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nathaniell Premium
Thanks for reading Gabriel!
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WealthyPilot Premium
Moral of the story: Keep producing content (or outsourcing it) every single day without fail.

It could take 50 to 100 posts before you start to see results....
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nathaniell Premium
That's the opposite of what this post was about LOL. Pounding out content definitely works, but if you know your topic and are good at SEO, you do not have to grind daily.
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Jadatherapy Premium
Thank you for sharing Nathaniell much appreciated

You have answered questions that I have had for a little while now, so thank you so much for answering them.

Have a great day

Jennifer
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nathaniell Premium
Glad I answered your question Jen!
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Jadatherapy Premium
Yes thank you

All the best success

Have a great day
Jennifer
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MtnBkr Premium
Awesome post, thanks! I came across one of your sites a while back when researching Amazon FBA. You put out great content and I'm stoked to see you're active on WA!
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nathaniell Premium
Definitely man. I try to be active here daily, either answering questions or publishing content.
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mmussehl Premium
Much appreciated that you would share such useful knowledge with me and everyone else in the community. Very helpful!
Michelle
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