How To Google-Proof Your Business From Wonky Core Updates

When Google gets kinda wonky, the way I learned to Google-proof my business is to repurpose and distribute my articles in as many places as I could.

I have found it can work faster than throwing up PPC ads, and can be done for just slightly more effort than making a single blog post.

When I first started learning Content Marketing/SEO back in 2011, my mentor at the time taught me to upload variations of my articles to article directories, Web 2.0 sites, and document sharing sites.

Those exact web properties don't work that well today, but the concept is the same. Take advantage of the fact that some sites index and rank on Google faster and easier than your blog does. People come to those sites to search and find information instead of Google.

They get what I call in-house traffic.

My Google-Proof Publishing Workflow

This image is the workflow that I am currently recommending in 2024.

What Tools I Am Using?

The WA Hubs - AI Article Designer does a remarkable job at creating content in a flash that can be repurposed into video scripts and other articles. You have what you need right here at WA. But keep in mind that you can find a lot of other AI writing tools that the WA expert instructors are also using like Koalawriter, and Zimmwriter.

Depending on the style of video you want, you can use Screen-recording software like Screenpal. If you don't want to use your face and do voiceover yourself, a software like Pictory does a remarkable job combining top-notch voiceover from ElevenLabs and Stock video from Getty Images.