Be a Helpful Human, Not a Calculating Machine - About Me Magic

byMrDon1

1.2K followers

1 day ago

🛑 The 3-Second Flaw That Kills Your Online Connections

Creating a powerful "About Me" page is no doubt the most critical step in building your online authority. Yet, most bloggers fail because they write a job description instead of a human connection story. I read the Bios that you write. Sometimes for inspiration, other times for creating niche selections. Your About Me page is an extended bio.

We must learn to avoid the 3-Second Flaw—the moment a reader glances at your profile and dismisses you because you sound like a cold, calculating machine.

The Persona Principle: AI Default Mode Kills Trust

Your professional brain defaults to efficiency and technical language. This calculating mode strips out the one thing clients are looking for: your story. This is why the fix is simple: you must manually inject your persona into everything you do.

Take this example: I have over 30 years in Sales, Marketing, Customer Service, Operations, Management, Training, and Website Development. I have a lot of experience to draw upon for running and creating successful businesses. I am also married (40+ Years), a father, and a homeowner. This means that if it doesn’t work or breaks, I fix it!

The Flaw: The list of 30 years of experience ("Sales, Marketing, Customer Service...") is too long and generic. It sounds like a resume and risks triggering the "calculating machine" flaw right after the human touch.

The Fix: I'm Don Dixon, and my 30+ years in management, marketing, and web development gave me the systems needed to build successful online businesses. I'm also married (40+ Years), a father, and a homeowner—which means that if it doesn’t work or breaks, I fix it! I approach blogging the same way."

🔑 The Expert Framework: Rules for Your "About Me" Page

To ensure your bio works as a powerful client funnel, I follow a strict set of rules that transform your story into an authoritative offer. When crafting your page, you must address these points:

I. The Philosophical Foundation (Your Hook)

• Why do you do what you do? (What is the core mission?)
• What do you stand for, and what do you stand against? (What are your core values, and what things do you oppose?)

  ➡️ ACTION: Turn the answers above into a great HEADLINE for the top of the page.

II. The Authority Story

• The Story: Explain your "why" with a story (a paragraph or so).
• Your Credentials: Where did you acquire your knowledge—was it hard knocks, Boston U, or the Just Over Broke (JOB)? What makes you the expert?

III. The Client Value Proposition

How do you help your clients? Explain your offer, how you deliver it, and the specific benefits you deliver.

RULE: Write with personality. (Your tone should match your brand.)

IV. Proof and Connection

• Proof: Add proof to say what you do works (a Testimonial, if possible).
• Time: How long have you been doing what you do? (Include Awards, 5-Star ratings, etc.)
• Image: Add your picture.

PROTIP - This section is written as an AI Prompt. Preface this section with

"Assume the role of a highly successful Brand Consultant. Use the following 'Expert Framework' to rate the provided text, and identify any missing elements or contradictions."

🌟 Example: Applying the Principles

If you have been following me for any length of time, you know that I maintain four great websites and practice what I preach.

The Four Sites

1. SettingPoints.com
2. BoomerBlogger.com
3. Web3Rescued.com
4. AlchemMyst.com

🔑 Rating Your "About Me" Against the Expert Framework

Your "About Me" page needs to successfully hit the key requirements of your framework, particularly in establishing the mission, opposition, and credentials. I eliminated the rationale for the scores below, but this shows that the prompt works.

I. The Philosophical Foundation (Headline) - Score: A

II. The Authority Story - Score: A+

III. The Client Value Proposition - Score: A

IV. Proof and Connection - Score: A-

Overall Conclusion

Your "About Me" page is a textbook example of how to implement the "Expert Framework." You successfully leverage the "Be a helpful human" principle by making your personal financial struggle the primary source of your authority. The content does not read like a calculating machine; it reads like a seasoned mentor who has been there and found the solution.

🚨 The Single Most Important Rule: The Guardrail

This rule is mandatory. Your "About Me" page must be a funnel, not a leakage point.

NEVER ADD a Bio or a link to your IG/TT/LI/YT accounts. The last thing you want to do is give them an out.

🎯 Final Challenge: Rate Your Success

We've spent this post breaking down the rules, identifying the flaws, and applying the fixes. Now it's time for the final verdict on your own "About Me" page.

Using the 🔑 The Expert Framework prompt above, rate your own About Me page.

Did you avoid the 3-Second Flaw? Did you remember to be the Helpful Human?

Share your honest rating in the comments!