Content Guidance map
Content is King is the core statement tat defines our websites, our writing and the lifeblood of ur business as well. Nothing runs well or sells well without it.
It has to be fresh and innovative and be able to grab a potential customer in by the collar and say "buy this" in definite terms.
The following is an essential checklist and roadmap that provides guidance on this core driver of all our commerce. All dimensions are shown.
Inverted pyramid signifies working from most important points first down to lesser interest points.
Chunking refers to short snippets of memorable pieces of content to gain attention.
Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks.
Full article with complete guidance (and larger text) at http://contentmarketinginstitute.com/2016/09/check...