Content Guidance map

Last Update: September 15, 2016

Content is King is the core statement tat defines our websites, our writing and the lifeblood of ur business as well. Nothing runs well or sells well without it.

It has to be fresh and innovative and be able to grab a potential customer in by the collar and say "buy this" in definite terms.

The following is an essential checklist and roadmap that provides guidance on this core driver of all our commerce. All dimensions are shown.

Inverted pyramid signifies working from most important points first down to lesser interest points.

Chunking refers to short snippets of memorable pieces of content to gain attention.

Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks.

Full article with complete guidance (and larger text) at http://contentmarketinginstitute.com/2016/09/check...

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mystyle Premium
mm thank you verymuch , i'm about to publish my content but before that can happen i considering your post to action
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mystyle Premium
mm thank you verymuch , i'm about to publish my content but before that can happen i considering your post to action
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RickElm Premium
Always bringing us the best information out there! Thanks again Mike :)
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MKearns Premium
Appreciate that Rick
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Ivine Premium
Hi Mike, the guide is very helpful. Irv.
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cosmicradio Premium
I needed that larger text, Mike! Thanks.
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LinDash01 Premium
Thanks for sharing Michael.
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brooksbode90 Premium
Thanks for the education, Mike.
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viyee Premium
Hi Mike, thank you very much for the training! Great article and Great information.
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T1967 Premium
Thanks for sharing, will study later :-))
Al (and Tania)
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lynnsam61 Premium
Thanks Mike. Will read over the week-end.
Erica
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Bryced19 Premium
Thank you Mike, This is key.
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JudeP Premium
Thanks Mike, bookmarked for later :)
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Heidi56 Premium
Thanks for sharing, will bookmark the article.
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Toshmack Premium
Great information as always, many thanks :)
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SadieChan Premium
Thanks Mike, good guideline to follow for content writing.
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SadieChan Premium
Good Checklist for content writing indeed. Thanks Mike.
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DaleOdom Premium
This is a great list Michael!
I want to Thank you for all of the great info. you share with us.
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MKearns Premium
You're welcome Dale.
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debzo Premium
Thanks for a great reminder :)
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LouisaB Premium
Hello Mike
Thank you for sharing this good information. I visited the link , powerful inf.
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Ultimateless Premium
Thanks Michael, I have printed this off. Can't wait to grab some people by the collar!
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Cristune Premium
This is awesome! Appreciate your work Mike. Goof stuff
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StepChook Premium
Michael, this is really helpful! A picture speaks a thousand words!
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MyraBeth Premium
This is very helpful information. Clearly explains what to check for in writing a blog.

I appreciate these 5 benchmarks:

Findable
Readable
Understandable
Actionable
Shareable

Thanks so much for sharing.
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MKearns Premium
Thank you Myra
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barberbob Premium
Never mind "food for thought" this is a smorgasbord ! Thank you so much MKearns!
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MKearns Premium
thank you.
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MPollock Premium
You just summed it up to a great blog. thanks, Mike
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MKearns Premium
Thank you Mike
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