Posts by MKearns 1940
October 17, 2018
The director of international marketing here should be booted to Siberia or perhaps Antarctica. Those who have no understanding of demographics ethnicity and geography aren't worth bringing into the boardroomThis is a slap dash placement effort which was clearly done in haste. I'm having one Hades of an effort this morning. My emergency keyboard isn't connected right and the internet here weaves in and out. It's constantly littering and flickeringI had hotel staff in my room last evening workin
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October 17, 2018
No matter what you do, the most important thing is developing friends and dear ones in family and in business. It doesn't matter the realm of smarts that you have. In a pinch that is forgotten about in a flash.You can read every book ever written but unless you apply it to what you write, it's just dust in the wind. The things you learn in family, in grade school, high school and college are temporarily gained but easily forgotten.You can use style and writing guides follow the best rules of e
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October 16, 2018
Photography and imaging is a special form of "writing" The images we make are no less poignant than the written word.No enterprise passes for a good writing effort as much as photography Drawing ad sketching have made great strides to this end, the mechanical process of using a camera to create images has been ground breaking!Everything is a subject for the camera and everyone can be a photographer. Iconic moments are captured through the ages. The dust lady of, 911. Kent State. The Vietnames
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October 16, 2018
Reporting to you this morning from the beautiful east coast of Florida in Delray Beach for my 5th annual October Copywriter's conference. Here I get a replay of many of the internet events and great happenings of the last year, I give many great tips to the copywriting community. One of the most recent ones is putting things in buckets and using a sorting process to digest and prioritize business and marketing concepts, something Jay touched on.Many of the ideas I discuss down here I get from
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October 15, 2018
Guidance is a great thing. When it comes to excelling in the blogging world its even greater WA has invested in WordPress as the networking editor of choice and its a wise decision. Wordpress was the optimum solution for me. I recognized its potency well before I ever found Wealthy Affiliate. It was the first step in my internet based training. Everything fit together after I got into the WA world. I love to write and I love to blog. It gives a great expression of purpose.I've been blessed to h
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Everything in the universe exists conterminously. That is no less true in the world of marketing and commerce. For this analysis I would start with the past. It is a known occurrence. It has been proven even if proven in failure. It has withstood the test of time. The aspects that remain are uncertainty probabilities in the present and future.The key question is who reacts with you now? There are three entitiesyourself - what are your likes and dislikes. How will they shape your vision and ens
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October 15, 2018
Willis Tower in Chicago, the former Sears tower. Still, the tallest building in AmericaToday Monday, October 15, 2018, is the end of an era. Sears has fully gone down for the count. These stores like JC Penney and K-Mart have gone gradually kicking and dragging in slow incrementsSears began in 1886, courtesy of a railroad agent, Richard Sears. The company began as a watch business in Minnesota. Then moved to Chicago in the next year. He then brought on watchmaker Alvah Roebuck as a partner. The
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October 14, 2018
You have to get aloft fast in the blogging world or you'll crash and burn! This is an extending and maximizing game. To recapitulate.Look for textual and image specific keywords. No more than 2-3 instances of use per post use keywords in all key locations Title, Alt tags etc, to maximize their effect.use a good call to action CTA to build your loyal follower base furtherlink to previous blog posts for maximum good will in your word!Have a significant image as a draw. Especially in Pinterest an
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October 14, 2018
Refresher training is critical. Here's a great reason why!Inherent in all training is a necessary repeat function. Why? Because we're all human and need to be reminded from time to time. The situation however is like the coefficient of elasticity. When something like a balloon or a ball, a material that is pliant and tends to rebound is given a good shove it tends to react with lesser energy on each bounce.In this case it's the reverse effect. It's the lack of retention that diminishes more wit
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October 14, 2018
There are presentations and presentations. This one happens to do one a little better for learning to file types. I've always been fascinated by imagery. There's a profusion of kids out there splashing red pixels all over each other war gaming It's interesting that pure equations in vector form give more cohesiveness and accuracy (resolution) in a final image. The alternative, raster, is a patched composite of dpi dots per square inch pixels.the summation of these is bound to present a more gr
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