color update

byMKearns

7.6K followers

5 years ago

Time to relook your color preferences and see where they take you in business. Lots of things make a creative story, presentation or website. Video creates motion. Animation brings stories and dialogue to life.

The factors just listed are enhanced by well written prose. Careful crafting of parts of speech plays a great part. adverbs and adjectives give lifting power to well written dialogue. There's no stopping there, however.

Effectively written dialogue comes alive in the mind and the direction will bring a story to an active level There's no substitute, however, for rich deeply hued color as the crowning effort to well-placed story.

Within the color attribute there are many elements that help the story along the way

• selection of color. Blues bring cooling juices and drinks to mind air conditioning and menthol or anything that creates a cooling effect will do.
• Yellow and red bring cheeses. butter and meats to mind. These work for Mcdonalds and the blend of orange works for Burger King
• Green does well for salads. Especially the newer salad specialty franchises.
• Purple is often eliminated as reserved for additional characteristics. Along with pink it tends to give a fruity effect to a food product
• Brown is an exception to the 6 basic rainbow colors. It gives the impression of sweetness and warmth as in coffee or hot chocolate.
  
• While I've concentrated primarily on livening up messages for food and restaurant trade, Other basic shades such as white black and gray often depart from the culinary product dimension to be adequately described.
  

Often other characteristics are attributed to human values and emotions such as clothing styles and emotional characteristics. Business emotions such as trustworthiness, loyalty, purity of heart and terseness of demeanor are significant.

You will find these shades and colors are relegated to product catalogs In these cases listings instead of stories target objectives. Here whether color or monochrome, shading, blocking captions of note and other set aside effects make a difference in business.

Wishing you all great success in your marketing efforts in this bold non colorful spring day!