Figuring Out This "Niche" Thing
I've been struggling since I stumbled upon WA several months ago. I recognized an awesome opportunity when I saw it, but just couldn't get my head around it. I just came back to actually participate in the training this past week - which is all great, btw! - but having done the training, I still could not, for the life of me, figure out what a "niche" was supposed to be! Or at least what it was for me. When you consider that choosing a "niche" is what everything else here is built on, I hadn't much hope of moving forward. I am, however, nothing if not determined!
Turns out I'd confused myself with some ideas I'd picked up 'round the internet, and I complicated that by thinking of websites in terms of the sites I've designed in the past - very pretty ones - for people who didn't think they needed to rank in search engines. So I came into this with no understanding of SEO, and no clue how to actually monetize a site.
Today it dawned on me that the key to this whole thing is not so much a pretty website as it is a useful website. It's in the CONTENT! Yeah, content! Of course Kyle talks about content in the training, but I was thinking about content in terms of design (I DO like design!). When I finally realized the meat of the process is content, and "blogging" is what makes relevant, fresh content, it all started to make sense. But I've never blogged - I haven't even really read many blogs! So, in my search for information on how to blog, and what to write about, I stumbled upon a tool that found SO helpful I wanted to share it with you. You can find this tool at www.mindmeister.com. The demo alone (I haven't even looked at pricing - I HAD to tell you about it) opened my eyes. I simply put in a keyword (that "niche" thing again) I thought I could write about, and the structure of this tool very simply inspired me to come up with categories, and then sub-categories after that! In less than 10 minutes I had thought of 10 categories and 30 sub-categories associated with my keyword! It really is brilliant!
Maybe it's just the way my mind works, but this was extremely helpful to me. Take a boo at it yourself and see what you think! And, hey, I've just written my first EVER blog post!! This could get fun!