Ad rejected by Adword - bridge page
I submitted my website to Adword today, but it was rejected. They said my home page is a bridge page. Please see below the definition of a bridge page:-
Google AdWords doesn't allow ads that promote bridge pages. A bridge page, also known as a doorway page, is a webpage created for the main purpose of sending visitors to a different site. Bridge pages can also be sites that drive traffic from AdWords-compliant content to non-compliant content. Affiliates that display the same characteristics may also be considered bridge pages.
Bridge pages offer little or no unique content and are considered low value to users. To comply with this policy, your site must have a substantial amount of valuable content.
Bridge pages offer little functionality beyond driving traffic elsewhere. Travel aggregator or shopping comparison sites, for example, cannot simply drive traffic to a single online merchant. To make such sites valuable to users, offer compelling features like reviews, comparison charts, rating scales, or sorting or filtering capabilities.
We've created this policy to help make sure that the ads we show send users directly to diverse, useful content. This policy also prevents advertisers from getting around our AdWords policies by directing users to non-compliant content.
I wonder if there is a training on WA to teach us what exactly is a bridge page? Also, if we are writing to advertise product, should we produce a bridge page?
Could something give me some feedback?
Recent Comments
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As long as you have a lot of great content on the page, i won't be considered a bridge page.