5 Mind-blowing Tips for What to Write on a Website [& Keyword Research Hacks]
Are you struggling to decide what to write about?
Or maybe you're not sure where to even begin with your website?
After you finish reading this article you'll be equipped to have content to write about for the rest of your life! Even if you know what you want to write you may find the tools and tips later useful.
So let's dive in...
1. Niche selection
So many people get worried at this stage especially when it's your first website.
The truth is, for your first go it doesn't matter as much as you think it will. If you look at this as more of a learning experience your first website doesn't need to "knock it out of the park" and you can always "pivot" as you go.
Saying that, there are a couple of common mistakes people make (myself included here) when thinking about a niche for the first time:
1. Going to broad (i.e. health)
2. Going too narrow (i.e. B12 supplements for male vegans)
Ideally you want a middle gound i.e. Nutrition for vegans.
There is only so much you can write about B12 on one website but there is endless content around nutrition for vegans.
Choosing a domain name that has the potential to expand is absolutely fine i.e. thenutritionist. com as eventually you may want to expand into other topics like nutrition for runners or children etc.
But if you know you only want to focus on one thing then a domain name like vegannutrition. com would be ideal.
2. WHO are you writing for
This is again another mistake I made when I started.
I was very vague and had no clear "ideal reader" in mind.
If you are writing content for "anyone that wants to be healthy" you are writing for EVERYONE in the world. That really means you are writing for NOBODY.
If you are writing for people that are new to the vegan diet who want to make sure they are getting the right nutrition, then it helps you decide what to write and EXACTLY how you can help them.
If you're still struggling... a great tip here is to think about yourself.
What do you want to learn more about? What are you interested in? Who are you?
(i.e. are you a Mom looking to feed her family healthy dinners or are you a student looking to build muscle or are you an accountant that could help people do their tax returns each year?)
3. What problems are you solving?
If you're still struggling with point 2 think about this question.
There is no point in writing stuff online just beacuse you want to write "2 blog posts a week". The interenet doesn't care about what you had for lunch or where you went on holiday last year.
People used to get a bit of a following this way and famous people may be able to get away with that, but for us mere mortals, NOBODY CARES!
Think about what problems you could solve.
You don't neccessarily need to have the answers right now, you can rersearch them as you go!
i.e. What nutrients do vegans lack? What foods have B12 in them? 21 day vegan meal plan etc.
4. Focus on ONE thing (or maybe two at a push)
Here's the secret to creating a passive income...
OK, maybe it's not a secret.
But Google wants you to EAT
The way you show Google that you EAT is by focusing on one thing and writing about it over and over again (I mean 50 posts+).
So if you do want to have a website on nutrition that's fine. But to start with focus on one topic.
For example, nutrition for:
- Keto diet
- Pregnant women (this links nicely to children)
- Weight loss
- Diabtetes (note health conditions will be harder to rank for unless you have proof of a medical background... and rightly so!)
- Heart Disease
Personally I find it really helpful to "map" out my website as this can provide a longer term vision (apologies for the child like hand writing!)
Even though this may be the long term plan I would only focus on one topic to start i.e. Vegan.
Once your website starts getting ranked on first page of Google for certain keywords then you know you have become "an authority" in that topic (in Google's eyes).
Now, I can almost hear your mind thinking...
What do I actually write though?
5. Search and re-apply
This next one is a biggie!
Notice I did not say "copy" here.
No, no, no... "re-apply" means find what works for someone else... then make it better and put your own spin on it.
Here's what to do in 4 steps...
1. Get Moz
moz. com is a FREE tool you can use to see what the "domain authority" and "page authority" are for other websites.
It's not 100% accurate but it gives you a great idea of how much "authority" Google gives a certain website (remember EAT... expertise, authority, trust is what you want to show Google)
Simply type in moz.com and get a free account.
2. Search a keyterm on Google
Let's stick with the vegan nutrition example...
By looking for a typical keyterm that someone may type into Google for your niche you will see a whole range of websites that are ranking for keywords that you may eventually want to rank for.
This keyword has some BIG websites ranking so the aim is to find the smaller websites that have similar content to what you want to do (moz will help you here).
i.e. healthline. com is too broad but veganfoodandliving. com is much more specific.
So remember the domain name "veganfoodandliving. com"...
3. Use Ubersuggest to "search... then re-apply"
Now you can use another FREE website called ubersuggest. com to have a nosey around what this website does.
Simply type in ubersuggest.com and search for the domain name you're interested in...
It's important to be aware this isn't 100% accurate either but it's great for a FREE tool...
This gives you loads of info about the website but all you care about right now is what CONTENT this website is writing (and ranking in Google for)
Eventually it will be your job to "re-apply" this content...
Remember- I did not say copy!
You "re-apply" as in change and make it better and put your own spin on it!
4. Use Jaaxy to do your own keyword rersearch
So now you have some ideas of what to write on your website.
Now you can do your own keyword research to find even better "low hanging fruit".
Remember the ideal keyword:
- It must make sense
- Have over 100 Avg searches a month
- Have less that 100 QSR (competing websites targetting it)
Now here's one more sneaky tip to help you find these low hanging fruit quicker...
ubersuggest will show you the "search difficulty" for certain keywords (but remember it's not totally accurate)
Use this as a guide to find easier to rank for keywords like this...
1. Click keywords on the side
2. Find the lower SD scores
Then type it into Jaaxy for your own research... and you can find alternative keywords that are better (more searches and less competition)...
ACTION- Plan at least 10 posts
OK so there is a LOT to take in from this article.
First of all I want to remind you to not stress about picking the absolute BEST niche available right now.
Just make sure your website is solving a problem and ideally suited for a certain person.
Try to answer this...
I help BLANK to do BLANK
i.e. I help people new to the vegan diet get the right nutrtion information to stay healthy
Once you're set on your topic to write about, now it's time to actually plan at least 10 articles using the keyword research above.
The most successful people take MASSIVE ACTION, so don't put this stage off and just think... ah I'll just write a couple of articles then I'll plan some more.
It's far easier to batch this type of work as you will need to remind yourself of the process each time and this wastes time.
Make today's priority to PLAN 10 keywords to write about!
Keep changing for the better,