write from your heart
Sounds good enough to me
And better than the parrotlike rubbish

Just write from the heart as Anthony Bourdain said. Your audience will FIND you.

Michelle,
I do this at times and end up deleting what I started - so to
keep focused I have found writing an outline is great for
staying on topic - find the keyword - research the keyword
when it is a great keyword research information about it
next as I am doing this I job down what I am finding and
then each goes into a heading (I try for 5 but sometimes it
does not make it). Then with the headings and information
you can begin to fill in with your own words.

This is what I do and it helps me. Just my opinion hope you
get more :)
Susan

When you write- write as if you are chatting with a close friend about something you are trying to help them with or share with them
The more natural you are the easier it will flow from you
I hope this helps and all the best
Vicki