No credit card. Takes under a minute.

Login
INSIGHTS2 MIN READ

Back to the Niche Picking Drawing Board

MaudMan

Published on December 9, 2013

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

I have to admit, I’m a little (no, a lot) frustrated and disappointed with myself. I thought I had things all figured out with my niche. I was also pretty stoked about using my existing “mauder.com” domain for the site (Mauder’s Money Matters). But something about it didn't feel quite right, and I kept questioning myself. Of course, I figured I was just over-thinking and over-analyzing it like I do with pretty much everything!

After a conversation with Carson, I've decided to abandon the whole idea and go back to the drawing board to select a different niche. Carson got me to open my eyes and realize I hadn't really identified who my target audience is, and therefore, I had not really selected a niche at all. My site idea was based around a couple of fairly broad personal finance topics, and a very wide, somewhat unidentified, audience.

In the WA lessons, Kyle repeatedly says we shouldn't make a big deal out of selecting our niche, and that almost any niche can be profitable. He even states (in Level 1, Lesson 3), “Almost anything you can think of is a niche and that is why we are going to get you to choose YOUR niche based on things that you are interested in.”

Well, apparently everything I can think of is NOT a niche, because what I settled on certainly doesn't appear to be one. I did, however, choose something I’m very interested in and passionate about. So I’m completely confused as to how I would narrow that down into something what would actually be considered a “niche” for affiliate marketing purposes.

So what is the future of my Mauder.com site? I dunno… That will likely become a personal blog where I can dump all my non-niche related thoughts & ideas. :) Who knows, I might even post something interesting from time to time! LOL

Share this insight

This conversation is happening inside the community.

Join free to continue it.

The Internet Changed. Now It Is Time to Build Differently.

If this article resonated, the next step is learning how to apply it. Inside Wealthy Affiliate, we break this down into practical steps you can use to build a real online business.

No credit card. Instant access.

2.9M+

Members

190+

Countries Served

20+

Years Online

50K+

Success Stories

The world's most successful affiliate marketing training platform. Join 2.9M+ entrepreneurs building their online business with expert training, tools, and support.

Member Login

© 2005-2026 Wealthy Affiliate
All rights reserved worldwide.

🔒 Trusted by Millions Worldwide

Since 2005, Wealthy Affiliate has been the go-to platform for entrepreneurs looking to build successful online businesses. With industry-leading security, 99.9% uptime, and a proven track record of success, you're in safe hands.