It's All About The Plan - Day 2

30 Days To Crush Email Marketing!

Day 2

It's All About The Plan

Welcome folks to what is really the start of this new 30 day challenge!

Like all good beginnings...it is so so important to start with a plan.

Only too often do we marketers dive head first into something without first stepping back and taking the time to define and clarify what we are actually attempting to do. You may be guilty of this...I know I have been in the past.

Our plan will guide us and make sure we stay on track throughout this 30 Day Email Marketing Challenge. It honestly doesn’t have to be complicated or elaborate, but it’s definitely something you should take the time to think about.

I am old school and like to be tactile, pick up my pad (not i-pad!) paper pad and pen and start scribbling. Once I have my basic ideas down I write them out properly and I will keep them to hand on my desk throughout this coming month.

What ever way you like to do it, write it in a paper pad, write it in a word document on your PC..., at the end of the challenge we will review and see how close we came to reaching our goals.

And guess what, who knows, we may surprise ourselves and do much better than we ever expected!

So what questions do we need to be asking ourselves when putting together our plan?

Where Are You Now?

Start by determining where you are now. Are you starting a new list from scratch? Do you already have a list in place? How is your relationship with your readers? Have you been emailing them regularly? Do they know, like, and trust you? More importantly, are they comfortable buying from you? Are you making any money from email marketing right now?

These are all very important questions. Don't skimp on this...take the necessary time and jot down some honest answers. Honesty is your friend, not your enemy.

Now is also a good time to note some important statistics (I know most of us hate statistics....but trust me when I tell you that they are the key to moving to the next level and becoming good at affiliate marketing)...stats like list size, unsubscribe rate, open rate, click through rate and the like. Don't worry too much if these mean nothing to you right now as we will cover more about them as we get into this challenge.

Go to your auto-responder service’s dash board and see what reports you can access. Take note and get a good picture of where you’re at in your email marketing if it is something that you have already started on.

Last but not least think about how good your copywriting is. Are you good at writing emails that convert well? Don't worry if you feel it lets you down as it’s something we can all improve on, myself included. Over the next 30 Days, I’ll be drawing apon some tried and tested tips and ideas that will help us hone our craft in this area.

Where Do You Want To Be 30 Days From Now?

Once you have a good grasp of where you’re at now, spend a few minutes setting goals for the next 30 days. This could be as simple as deciding that you want to gain 1 new subscriber by the end of these 30 days, or if you already have a list, you may want to revive it because you haven’t mailed regularly in the past. Or it could be as ambitious and detailed as wanting to increase your open rate by 20%. Of course you could also set a monetary goal of generating $10 in sales through email over the course of this challenge.

I will stress that It’s so very important to set an end goal. Without one, it’s obviously impossible to map out a plan for reaching that goal. Spend a few minutes right now deciding what you want to accomplish and make sure you write it down in large characters and underline it :)

How Are You Going To Get There?

Last but by no means least it’s time to figure out how you’re going to get there. The million dollar question!

Because we now have our starting point and ending point firmly visualised in mind and also we have written it down for us to call upon and actually physically see...working out how to navigate between these 2 points will be a lot easier than you think.

I’m betting that you have a few ideas already bouncing around inside your head. Take the time now to write them down...it's all about getting these ideas out of your head (just thinking about them) and writing them down so they become reality, out in the real world. There is no such thing as a wrong idea or thought!

Of course the subject info we’ll cover throughout this Challenge will hopefully assist you with the above...questions.

We are all unique and that will show itself in our wants and needs over the next month. The key is to evaluate how what I’m sharing fits in your own plan and then put them to work!

I hope I have given you a few things to think about on our first day of this challenge...I welcome your comments below.

One of my most favourite people who has been an inspiration to me over the last 2 years is a lady called Kelsey Humphreys...you may have come across her on your own internet travels.

She is a hustler, started her youtube channel thepursuit.tv from scratch..and has literally moved mountains to get where she is today...through blood, sweat and hard work. You can also check her out at kelseyhumphreys.com

Each day I will sign off with a thought for the day...

Have a great Monday..See you tomorrow!

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