It's All About The Plan - Day 2

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30 Days To Crush Email Marketing!

Day 2

It's All About The Plan

Welcome folks to what is really the start of this new 30 day challenge!

Like all good beginnings...it is so so important to start with a plan.

Only too often do we marketers dive head first into something without first stepping back and taking the time to define and clarify what we are actually attempting to do. You may be guilty of this...I know I have been in the past.

Our plan will guide us and make sure we stay on track throughout this 30 Day Email Marketing Challenge. It honestly doesn’t have to be complicated or elaborate, but it’s definitely something you should take the time to think about.

I am old school and like to be tactile, pick up my pad (not i-pad!) paper pad and pen and start scribbling. Once I have my basic ideas down I write them out properly and I will keep them to hand on my desk throughout this coming month.

What ever way you like to do it, write it in a paper pad, write it in a word document on your PC..., at the end of the challenge we will review and see how close we came to reaching our goals.

And guess what, who knows, we may surprise ourselves and do much better than we ever expected!

So what questions do we need to be asking ourselves when putting together our plan?

Where Are You Now?

Start by determining where you are now. Are you starting a new list from scratch? Do you already have a list in place? How is your relationship with your readers? Have you been emailing them regularly? Do they know, like, and trust you? More importantly, are they comfortable buying from you? Are you making any money from email marketing right now?

These are all very important questions. Don't skimp on this...take the necessary time and jot down some honest answers. Honesty is your friend, not your enemy.

Now is also a good time to note some important statistics (I know most of us hate statistics....but trust me when I tell you that they are the key to moving to the next level and becoming good at affiliate marketing)...stats like list size, unsubscribe rate, open rate, click through rate and the like. Don't worry too much if these mean nothing to you right now as we will cover more about them as we get into this challenge.

Go to your auto-responder service’s dash board and see what reports you can access. Take note and get a good picture of where you’re at in your email marketing if it is something that you have already started on.

Last but not least think about how good your copywriting is. Are you good at writing emails that convert well? Don't worry if you feel it lets you down as it’s something we can all improve on, myself included. Over the next 30 Days, I’ll be drawing apon some tried and tested tips and ideas that will help us hone our craft in this area.

Where Do You Want To Be 30 Days From Now?

Once you have a good grasp of where you’re at now, spend a few minutes setting goals for the next 30 days. This could be as simple as deciding that you want to gain 1 new subscriber by the end of these 30 days, or if you already have a list, you may want to revive it because you haven’t mailed regularly in the past. Or it could be as ambitious and detailed as wanting to increase your open rate by 20%. Of course you could also set a monetary goal of generating $10 in sales through email over the course of this challenge.

I will stress that It’s so very important to set an end goal. Without one, it’s obviously impossible to map out a plan for reaching that goal. Spend a few minutes right now deciding what you want to accomplish and make sure you write it down in large characters and underline it :)


How Are You Going To Get There?

Last but by no means least it’s time to figure out how you’re going to get there. The million dollar question!

Because we now have our starting point and ending point firmly visualised in mind and also we have written it down for us to call upon and actually physically see...working out how to navigate between these 2 points will be a lot easier than you think.

I’m betting that you have a few ideas already bouncing around inside your head. Take the time now to write them down...it's all about getting these ideas out of your head (just thinking about them) and writing them down so they become reality, out in the real world. There is no such thing as a wrong idea or thought!

Of course the subject info we’ll cover throughout this Challenge will hopefully assist you with the above...questions.

We are all unique and that will show itself in our wants and needs over the next month. The key is to evaluate how what I’m sharing fits in your own plan and then put them to work!

I hope I have given you a few things to think about on our first day of this challenge...I welcome your comments below.

One of my most favourite people who has been an inspiration to me over the last 2 years is a lady called Kelsey Humphreys...you may have come across her on your own internet travels.

She is a hustler, started her youtube channel thepursuit.tv from scratch..and has literally moved mountains to get where she is today...through blood, sweat and hard work. You can also check her out at kelseyhumphreys.com

Each day I will sign off with a thought for the day...


Have a great Monday..See you tomorrow!

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Recent Comments

19

Hi Anthony, I am starting my goal plan right now. I works for me to put them In a binder. Thanks for starting this 30 day challenge!

Hello Anthony, I am setting out my goals right now. For me it works better to have a binder with index tabs. I am on lesson 7 with the Getting Started, but setting goals will be first in my binder.
Thank you for starting this challenge!

Hi Marie, glad to have you on board with this challenge. You are like me...we like to write this stuff down on paper...not tap it onto a pad :) Don't forget that you can bookmark my posts for review at you own pace if you are busy.. it sounds like you are making great progress with the getting started modules. Kind Regards, Anthony

Hi Anthony, ok I'm going to plan my goals right now. Will share at the end of the 30 days. I like the Kelsey quotes. Sylvie

Hi Sylvie, fantastic, that's what it's is all about. Inspiration is in each of us and all around us if we only chose to see it. Glad you are liking Kelsey and very happy to have you on board this challenge :)

Hi Anthony - Great stuff. Looking forward to your next installment. Thanks for sharing this.

I appreciate you taking the time to read my post...looking forward to the challenge and to exploring the subject. Happy to have you along for the support. Cheers Patrick

Hi Anthony,

I don't even have subscribers other than my family who commented on my site. How should I start?

Dianne

Hi Dianne, thanks for taking the time to leave a comment. How to start...that is definitely the best question. Hopefully we will explore some ideas over the next 28 days of this challenge. I would love to have you on board Dianne :)

Hi Anthony,

I am going to follow the challenge and see if I can get something going on my site.

Thank you
Dianne

That's good news...but there is no "see" about it...."you will" get something doing :)

Thanks for sharing. My Monday is going to be spent in the hospital.

Hi Roger, long time no see buddy. Whats going on that you are in hospital?

I have a diabetic ulcer in my right big toe. They might have to amputate part of the toe.

Sorry to hear that, I wish you the best.

Thanks.

So Roger, how did you get on?

Did I get on?

Wise words Anthony, planning is the key along with implementation and monitoring.

Hi Harvey, thanks for stopping by. Hope all going well for you and with your business. Hope to see you back here tomorrow. Have a great day my friend.

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