The Welcome Email - Day 3

30 Days To Crush Email Marketing!

Day 3

The Welcome Email

Hello and welcome to day 3 of this 30 day challenge...it's a nice bright day here in the UK..I hope you are all enjoying your day so far wherever you may be :).

Last night I was planning what I wanted to present within this challenge over the coming month..and after chatting with some of you guys online yesterday...what you said has really resonated with me.

Many of us are starting from the stand point of none or very little knowledge of ever implementing an email subscriber list before. What was evident from my conversations was that there is a real need for a step by step guide to the actual technical steps required to set one up.

When I first had the idea to start this challenge a few days ago, It was predominately to explore tips on how best to approach list building and to present strategies to build better customer relationships. It was not meant to be at all techi in nature!

In light of the conversations I had yesterday I have decided to compliment this challenge with an additional 30 day step by step training guide which will concentrate on the actual technical tasks required to set up a real email marketing subscriber list. I will start work on creating the content for it over the coming weeks and publish it under training section within the WA site once completed.

I will develop it to take you by the hand and walk you through all the technical stuff such as setting up a real campaign, creating thank you pages, setting up google analytics to track your stats etc etc.

So keep a look out for it....I will get to work on creating some quality content and also some step by step videos and I'll let you know once it is ready to be published.

So, for now...relax...back to this current Challenge! (A tech free zone)

After spending the day yesterday exploring our goals, I feel today is time to get our hands more dirty.

We’re going to start with a look at our most read email (although we don'y often realise it) - the welcome email… the first email your subscribers receive, right after they sign up to your offer and/or website.

Chances are this is the one email that we don't put a lot of thought into. We tend to set it up when first creating our offer and then abandon it to time and never revisit it. I know that I have been guilty of this in the past...you may be also!

Since it’s our most read email we need to review it often. We must continually check to make sure it is serving the purpose for which it has been written.

I cannot stress enough how important this seemingly innocent email is..it can do all sorts of things for you and your business. It welcomes your readers, introduces you to them and it sets expectations for what’s to come and what your new subscribers can expect.

My advice is that you don't ever try and start selling to your list straight away...it is proven to take at least 7 emails before a customer will trust you enough to want to buy from you!

Find or create a free product or resource that offers your member great value. Promote it in your welcome email and on the Thank You page that email subscribers land on right after they sign up to receive your emails. By promoting the same product in both these places, you greatly increase your chances of building a strong initial alliance of trust with your new customer.

For example, if you’re building a list about driving traffic to a blog then your opt-in could be about 3 ways to use social media to grow your audience and your traffic. Then why not follow up with a product such as a short guide on using Facebook ads or leveraging Pinterest to increase visitors to your site.

What I will say is....see how easy it is to start thinking of email addresses on a list in terms of numbers rather than actual people!

...always remember that every person who joins your mailing list is a human being with feelings, wants, dreams, needs and real life aspirations...and we are privileged to have them on our list.

Build their trust by providing tremendous value...build a real relationship with your list over time...don't rush it!

So here’s what I want you to do now. Go find your welcome email and review it.

If you haven't already got one...take a moment to research an opt in offer relevant to your website...and then write an email to promote it.

Use the following pointers:

• Is the email subject line interesting enough to make people want to click and open the email?
• Are you introducing yourself and your brand in the email?
• Are you setting expectations for the type of emails they can expect and when they can expect them?
• Do you have an offer in your email that’s converting well?

I think that is enough for today....tomorrow I want to talk more about what it means to engage with our subscribers.

I welcome your comments and feedback below...

I will leave you with today's thought...

Have a great Tuesday...see you tomorrow

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