Fuelling Your Online Business Growth - Core Principle No4

byMarketeer1

5.9K followers

Updated 6 months ago

I hate to tell you this, but simply creating great content isn’t enough. The key to building a thriving online business lies in distribution, the strategic act of getting our content in front of the right audience at the right time.

Think of it like building a bridge between our valuable content and the people who need it most. Here’s why distribution is crucial for online business success:

Increased Visibility – No matter how informative or engaging our content is, it remains invisible without distribution. Effective distribution strategies ensure our content reaches our target audience across various channels, boosting brand awareness and driving traffic to our online presence.

Targeted Reach – Gone are the days of spraying and praying with marketing tactics. Distribution allows us to target our content strategically, reaching the specific demographics and interests that align with our ideal customer profile. This laser focus ensures our message resonates with the people most likely to convert.

Building Relationships & Trust – Distributing our content on platforms where our target audience already gathers allows us to connect with them on their terms. Engaging comments, discussions, and community building around our content fosters trust and establishes us as a thought leader in our industry.

Boosting SEO (Search Engine Optimization) – Search engines like Google favour websites with high-quality, consistently published content. Effective content distribution across various channels increases the chances of our content being indexed and ranking higher in search results. This translates into organic traffic growth and potential customers discovering our business through their online searches.

The online world offers a diverse toolkit for content distribution. Choosing the right channels depends on our target audience, content type, and overall marketing goals. Here are some key distribution strategies to consider:

Owned Media – This refers to our core online properties – our website, blog, and social media accounts. Regularly publish high-quality content on these platforms and optimize them for search engines.

Earned Media – This is the golden ticket of content distribution – securing mentions and backlinks from reputable websites and publications in our niche. Utilize guest blogging opportunities, participate in online communities, and create content so newsworthy it attracts media attention.

Paid Media – Strategic investment in paid advertising on social media platforms, search engines, or relevant websites can significantly boost our content’s reach. Paid promotions can target specific demographics and interests, ensuring maximum visibility for your content. But be warned, we need to fully understand the ins and outs of paid marketing or we can find that we can easily throw our money down the toilet without any return.

Email Marketing – Building an email list allows us to nurture relationships with our audience and promote our content directly to their inboxes. Segment our audience list to personalize our messages and increase engagement.

Community Engagement – Actively participate in online communities and forums relevant to our niche. Share our expertise, answer questions, and provide valuable insights. This establishes us as a thought leader and attracts potential customers who trust our knowledge.Building a Distribution Strategy for Success

There’s no one-size-fits-all approach to content distribution. The key is to experiment, analyse data, and refine your strategy over time. Here are some tips to get you started:

Know Your Audience – Understanding our ideal customer’s online behaviour patterns is essential. Where do they spend their time online? What kind of content do they engage with most? Tailor our distribution channels to their preferred platforms.

Content Variety is Key – Don’t limit ourselves to just blog posts. Experiment with different content formats – infographics, videos, podcasts, or even webinars – to cater to different learning styles and preferences within our audience.

Measure and Analyse – Track our content’s performance across different channels. Use website analytics tools and social media insights to see what resonates most with our audience. This data will guide you in optimizing your distribution strategy for maximum impact.

Consistency is King – Building an online audience takes time and consistent effort. Develop a content calendar and stick to a regular publishing schedule. Consistent distribution keeps our brand top-of-mind and encourages repeat traffic.

Hot Ones Hot Sauce Brand doesn’t just sell hot sauce; they’ve created a viral phenomenon. Their YouTube show, featuring celebrities attempting to eat increasingly hot wings while answering interview questions, has garnered millions of views and a loyal following. This content perfectly complements their online store, driving traffic and brand awareness. Hot Ones also leverages social media platforms like Instagram and TikTok with behind-the-scenes glimpses, funny clips, and engaging challenges, keeping their audience hooked.

Grammarly, the online grammar and writing assistant, uses a multi-pronged distribution approach. Their website acts as a hub, offering a freemium model and educational content on grammar rules and writing tips. They leverage content marketing with blog posts tackling common writing mistakes and publish guest articles on relevant websites. Additionally, Grammarly integrates seamlessly with various writing platforms, ensuring their brand is present at the point of need for their target audience.

Remember, distribution is an ongoing process. Adapt our strategy as our business grows, new platforms emerge, and audience preferences evolve. By mastering the art of content distribution, we can unlock the true potential of our online business and connect with the customers who matter most.

So over the last 6 posts:

How Even Newcomers Can Build Hugely Successful Online Businesses - Pt 1

How Even Newcomers Can Build Hugely Successful Online Businesses - Pt 2

Finding Your Voice - Core Principle No1

Finding Your Ideal Audience - Core Principle No2

Forging Captivating Content - Core Principle No3

Fuelling Your Online Business Growth - Core Principle No4

we've explored my go to top 4 core principles and knowing the answers to each of them will put you firmly on your way to building a solid and successful business.

1. What does your product or business stand for?
2. Who is your ideal audience?
3. What kind of content will you create?
4. And how will you distribute that content?

Once you’ve got these 4 answers, believe me when I say that everything else begins to fall into place, including how you make sales, grow your business, add more revenue streams and so on.

One last thing… remember the boy who saved his friend because no one told him he couldn’t do it in the first post?

Well, I’m here to tell you that you CAN start a highly successful business T.O.D.A.Y.

And your first step is to get busy on these 4 questions and write down your answers before your head hits the pillow tonight!

I look forward to hearing your comments below and I wish you guys much success building your businesses.