The Most Epic & Touching Marketing Move I Have Ever Witnessed
It is in the news today that Disney is releasing Frozen 2 early on Disney stream, to help families entertained during this Pandemic.
As a mother, I can not wait to watch it tomorrow. As a marketer, I am literally sitting here stunned. I have to say, that this is probably the most brilliant marketing move I have seen ever.
I am sure that Walt would be proud if he were still here with us today, this is really going to brighten a lot of homes this week. What a great way to bring smiles across the globe!
I as a marketer know that many people are jumping on the coronavirus "keyword", it shows in the news, it shows in the search engines.
Most who are writing about the virus, are doing so to sincerely provide helpful information, yet there are still some who are using this to instill fear and despair.
Thankfully I have not noticed any via my searches who are actually trying to use this pandemic as a serious means to "profit" although I am sure there are some who may be doing just that.
I am trying to focus on my work and family, despite the fact that one case has been diagnosed near my area, and I have been "googling" things because my mother recently had a hospital visit to one hospital that has 2 patients confirmed there.
My mother is unwell, so although I do not worry much about my family where I live, my mom does live a good 3.5 hours away, neat Atlanta.
I am not blogging about the virus, I try not to talk about it much, but I did want to share this great news about what Disney is doing to help people everywhere.
Yes, it's a simple cartoon, I know this, but as everyone knows, it's Elsa, Anna and my fave OLAF!
Since most here are affiliate marketers, does anyone see anything that can be learned from this? I see a great lesson here, to strive and find something amazing that you can give, that will benefit everywhere!