How to Track ChatGPT Traffic in Google Analytics
Published on June 18, 2025
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Is AI sending you traffic and you don't know?
Hi Folks,
In this video I am going to show you how you can create a filter in Google Analytics so you can track if ChatGPT, Claude and Perplexity is sending you traffic to your pages.
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Here are the steps in Google Analytics 4:
- Go to Acquisition > Traffic acquisition,
- Below the graph in the drop-down, choose "Session source / Medium"
- In the "Search" field, type "chatGPT" and click "Enter" to filter session sources.
To see which pages are being visited via ChatGPT:
- Press the + button beside Session source / Medium
- Choose Page / screen > Landing page + query string
There you go! Have a watch, try it out and let me know if YOU are getting traffic from ChatGPT!
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