Einstein’s Insanity? Why Repetition Is the Real Secret to Success

byLucLifecoach

1.4K followers

4 weeks ago

We’ve all heard the quote:

“Insanity is doing the same thing over and over and expecting different results.”

It’s catchy. It’s clever. And it’s almost always credited to Albert Einstein.

But here’s the twist: Einstein never said it.

According to Quote Investigator and Mental Floss, there’s no record of Einstein ever writing or speaking those words. The quote likely originated from a 1981 Narcotics Anonymous publication or author Rita Mae Brown.

So let’s call it what it is: Einstein’s Insanity — and it’s wrong.

Repetition Isn’t Madness — It’s Mastery

I can’t speak for anyone else, but I’ve found stubborn repetition, especially when results aren’t immediate, to be essential for success in almost everything.

Let me explain why repetition is not insanity. It’s a strategy.

1. Repetition of Learning

Reading the best books and trainings once isn’t enough. Ten times minimum. Fifty times is better. Repetition deepens understanding and builds mastery (especially in a world of TikTok attention spans).

2. Repetition of Good Habits

One good meal won’t transform your health. One workout won’t sculpt your body. Consistent, repeated action builds success, not a one-off effort.

3. Repetition of What Works

Marketers often abandon ads or products that work simply because they’re bored. Then they wonder why sales drop. If it works, repeat it.

4. Repetition of Words

In ads, speeches, and videos, repetition creates rhythm and resonance. It’s not voodoo; it’s psychology. Repetition focuses the mind and builds trust.

5. Repetition of Attitude

Building a strong inner game takes more than a day. Repeating your mindset, even when things fail, keeps you stable during life's challenges.

6. Repetition of Action

Success often comes down to showing up. If you only work on your business once a year and expect results… well, that’s the real madness.

The Point of All This Madness?

Repetition is power. Doing the same things over and over when they’re aligned, intentional, and proven is how you build momentum, mastery, and meaningful results.

So next time someone throws the “Einstein insanity” quote at you, smile and say:

“Actually, repetition is how I win.”