The Awesome Impact Quora Has Had on My Website Traffic
Greetings WA friends!
For those of you who don't know me, my name is Laura, and I have been with WA for nearly two years and maintain a couple of websites, one of which is successfully converting and earning affiliate income. That website is You Can Learn How to Code if you're curious and want to check it out. I rank on the first page of Google for a couple of different search terms, so I now get some organic traffic.
My most lucrative traffic, however, has come from Quora, which is a social media platform for questions and answers. I was named a Top Writer on Quora for 2018 and even had one answer achieve viral status (250,000+ views). Due to my success there, Quora has since become one of my most powerful inbound marketing strategies. Since the platform has been so beneficial to me, I wanted to share some tips with those of you who might be interested in adding it to your marketing mix.
My strategy:
A few times each week, I answer questions related to web development, which is my niche. On at least one of those posts, I add a link to one of my related blog posts. Those who provide meaty, helpful, and in-depth answers often have their answers featured first. This is important in case someone viewing the questions and answers decides not to read all of them. I will also mention that I probably add links to my blog every third post. I don't do it with every answer, which I think builds trust.
Benefits:
- High rank in Google for keyword research. While Quora will probably never outrank Wikipedia in a Google search, there are plenty of search terms for which you will see a Quora questions and answers on the first page of Google. If you provide an answer to such a question and someone clicks on the Quora link, they are likely to see your answer especially if you choose to answer a question with fewer than 5 answers.
- A great way to build trust. One of the reasons why I believe my Quora traffic converts well is because I can answer questions in an informal and conversational manner. It is as if I am having a conversation with one person and focused on helping him or her and allowing others to listen in. I can hone in and say things like, good luck with your job search, I wish you well as you attempt to learn Javascript, etc. This does wonders for disarming your target audience and getting them to trust you.
- Opens you up to an international market. I have Quora followers from all over the world, and my activity there has opened my website up to a larger reach.
So, if I have you convinced to give Quora a try, here are some tips and some things you need to be aware of:
- QUORA DOES NOT ALLOW YOU TO USE AFFILIATE LINKS IN YOUR ANSWERS. I repeat: do not paste an affiliate link anywhere on Quora or you will very likely get banned from the platform.
- Your first consideration must be to help rather than drive traffic to your website. I once made the mistake of providing a skimpy answer with a few different links to my website embedded in my answer, and guess what? Quora moderation deleted my answer and warned me not to spam. Lesson learned! Just as we are taught here at WA, helping others must always be our priority.
- Having a good profile is important. You can use your Quora profile as an inbound marketing strategy as well, as long as you don't add too many links to your website. I have a few, a couple of which I've marked as FAQ. That seems to work well for me.
If you decide to give Quora a try and have any questions about how to get started, I am happy to help you. Here is a link to my profile if you want to check it out:
https://www.quora.com/profile/Laura-White-28
Hope you all have a great rest of your day (or evening) and a happy, productive WA weekend!
Recent Comments
20
Hey laura thank you for the insight, I have signed up with Quora, but have not really pursued it...but will check out your profile and put more time in checking it out...thank you for that
You're welcome -- if you have any questions as you get started, please feel free to get in touch.
I have joined Quora but I find I just don't have the time available at the moment. I have been concentrating on facebook, G+ and Pinterest. These social media platforms , along with full time work, apart from WA, means I simply run out of time. But I will start using Quora as soon as I'm able to. Thank you for your insights Laura. Jim
You're welcome, Jim! And you're absolutely right: you can't be everywhere and you can't do everything. I think it's smart to get a few choice social platforms going and add more later if it makes sense. Best wishes to you!
Thank you Laura for this inspiring post. I'll be checking in to your quora site soon. I have no experience in coding. But love a challenge to learn new things! WA has been a challenge these last 21 days. I'm plodding ahead, learning from my mistakes.
Best wishes in your online business ventures.
Adrian
Thanks, Adrian! Best wishes to you, too. Quora works no matter your niche, but there are definitely a lot of web developers there!
Hi, my favorite Laura. I love Quora as it is a mesmerizing forum in which I can spend hours and hours. That doesn't do well for website traffic, however, as it can be so mesmerizing looking at alternate contingencies in history and so on It is a great draw for purposefully driven traffic!
Oh, you're right about that! I often catch myself reading responses when I should be answering questions. Like any other social media platform, it can be a time waster if we aren't careful :)
Thanks for your response and I hope you're having a wonderful weekend.
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Quora makes a difference to me Laura. The search can be well specified in an area of interest. I find it indispensable in geography, history, and cosmology, my areas of interest!