Ways To Increase Your Google Rankings
Wonderful, you have a website up and running. Congratulations, you are on your way to making your online business a success. But wait, How will you get people to your website? With the proper keywords, you will be able to drive traffic to your site.
Keywords Are The Key To Getting Traffic To Your Website
Chose your keywords wisely. If you have a new website, it is best to use long tail keywords. For example, your keyword could be books. However; for that keyword the competition would be too difficult to rank. Other more established sites will rank way above your site. It would be best to use a long tail keyword. You could use books for children, or even better books for children under 5 years of age. The more you narrow down your search, the better your chance of ranking because your competition will be smaller.
We have a great keyword tool here at Wealthy Affiliate with Jaxxy. You can do your keyword research. Once you have keywords with low competition and a decent amount of traffic, you can write your post.
Don't Stuff Your Keywords
There is much debate as to how often to use the keyword in your post. Some say 3% density and some say 6% density. One thing is agreed upon. Stuffing a keyword in there just to have it over and over again unnaturally is a big no no! Google will kick you right out of ranking if they see you doing that. As Kyle teaches in the certification training, is to make sure you use the keyword naturally. If it does not sound natural, you will not receive rankings.
With that being said, if you have a keyword density of 1% and your competitor has a 2% density, your competitor will get a higher ranking. So the amount of time you have the keyword in your post is extremely important.
Great Ways To Get Your Keyword In Without Stuffing
The first way to get your keyword in an additional time is in the Meta Title and Meta Description. The Meta Title and Meta Description are great places to put in your keyword. You should put it in both the title and in the description. The Meta Description is the little blurb that the search engines pick up to tell your potential readers what your post is about. If you don't put anything in the Meta Description, the search engines will just put a random snippet of your post. You want the description to grab the reader's attention, so they click on it and get to your site.
Another great way to get your keyword in your post is through the images. You can put your keyword in the Alt Text box of your images.
Lastly, I hope you have found at least one little nugget in this post. Please feel free to leave a comment with your thoughts.