Ways To Increase Your Google Rankings

Last Update: January 23, 2018

Wonderful, you have a website up and running. Congratulations, you are on your way to making your online business a success. But wait, How will you get people to your website? With the proper keywords, you will be able to drive traffic to your site.

Keywords Are The Key To Getting Traffic To Your Website

Chose your keywords wisely. If you have a new website, it is best to use long tail keywords. For example, your keyword could be books. However; for that keyword the competition would be too difficult to rank. Other more established sites will rank way above your site. It would be best to use a long tail keyword. You could use books for children, or even better books for children under 5 years of age. The more you narrow down your search, the better your chance of ranking because your competition will be smaller.

We have a great keyword tool here at Wealthy Affiliate with Jaxxy. You can do your keyword research. Once you have keywords with low competition and a decent amount of traffic, you can write your post.

Don't Stuff Your Keywords

There is much debate as to how often to use the keyword in your post. Some say 3% density and some say 6% density. One thing is agreed upon. Stuffing a keyword in there just to have it over and over again unnaturally is a big no no! Google will kick you right out of ranking if they see you doing that. As Kyle teaches in the certification training, is to make sure you use the keyword naturally. If it does not sound natural, you will not receive rankings.

With that being said, if you have a keyword density of 1% and your competitor has a 2% density, your competitor will get a higher ranking. So the amount of time you have the keyword in your post is extremely important.

Great Ways To Get Your Keyword In Without Stuffing

The first way to get your keyword in an additional time is in the Meta Title and Meta Description. The Meta Title and Meta Description are great places to put in your keyword. You should put it in both the title and in the description. The Meta Description is the little blurb that the search engines pick up to tell your potential readers what your post is about. If you don't put anything in the Meta Description, the search engines will just put a random snippet of your post. You want the description to grab the reader's attention, so they click on it and get to your site.

Another great way to get your keyword in your post is through the images. You can put your keyword in the Alt Text box of your images.

Lastly, I hope you have found at least one little nugget in this post. Please feel free to leave a comment with your thoughts.

Lisa

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Anthonyhu Premium
Good advices and I will follow them in my posts.
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LisaY Premium
Anthony, We are learning so much here. I feel like a sponge absorbing all of it! Lisa
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JFerrizzi Premium
Very well explained, the meta description is usually overlooked and very important for ranking. Thank you for such an informative article.
jim
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LisaY Premium
I know, until recently, I didn't know the importance of the meta description and meta title.
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lvsysop Premium
Good information. Are you talking about putting the keywords in what Wordpress calls "title' and "description"? I already have keywords in my images. Just want to be sure.
thank you, ..Chip..
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LisaY Premium
Hi Chip,

Yes, on Wordpress the Meta Title and Meta Description. If you have the All In One SEO plugin installed, it is located at the bottom of the post as you scroll down. It is what search engines pick up as the blurb that people see when they search the internet and your site comes up. Putting it also in the images in the Alt Text line is another way.

Hope this helps clarify it a little more.

Lisa
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lvsysop Premium
Thanks Lisa. I am off to insert those keywords in all the right places.
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DebbieRose Premium
I always need reinforcement when understanding the proper use of keywords. Thanks.
Debbie
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LisaY Premium
I know what you mean Debbie. So much information to take in all the time.
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mybiz4u Premium
Thnx, Lisa. Yes, we have to do 'little' things to get Uncle G's and his bots attention! Thanks for sharing.
M
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LisaY Premium
The more we understand Google, the easier it is to get a higher ranking. I am so grateful for all the little tidbits of knowledge I've gained.
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mybiz4u Premium
Yeah, we all are.
Namaste.
M
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SBotwe Premium
Wow Lisa,

Your post has been very helpful reading. I have just reminded myself of some of Kyle's training.

Using long Tail Keywords is definitely the key to getting better ranking ahead of your competitors. Especially if your website is new.

And thanks for the advice on using natural keywords.


All the best.

Stephen.
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LisaY Premium
Kyle's training videos are very informative. Always full of valuable information. He always stresses the importance of using the keyword naturally. Very good advice indeed.
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Ezio530 Premium
Great points about keywords. There is a lot to learn and remember when trying to keep google happy.
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LisaY Premium
There is still so much to learn. each day I get a new piece of the puzzle.
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arielharris7 Premium
Oh thank you Lisa for clarifying this for me. It sometimes gets a bit confusing. This was really great Thanks!
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LisaY Premium
You're welcome. So much to learn, my head is still spinning.
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EOPolini Premium
Well said Lisa. God bless!
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LisaY Premium
Thanks!
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suzieq Premium
Great information Lisa, thank you
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LisaY Premium
Thanks Suzi!
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XavierPerez1 Premium
Cool. Great pointers. Now I understand keyword and applying them strategically. Guess I was trying to read too much into what keyword research really is and how it can be applied. Very cool thank you
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LisaY Premium
You're welcome. I am glad that it helped.
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TaniaHersel Premium
Thank you for listing important points on keywords. This is a major topic in our businesses and great to go over the things you have raised.
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LisaY Premium
Thanks for the comment. Keywords are so very important for driving traffic to our site.
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DEversley Premium
Thanks, Lisa!

All the best!
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LisaY Premium
David,

You are welcome. Thanks for the comment.

Lisa
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sarabrwn Premium
Thanks for sharing this information. I don't normally include my keyword in the meta title and meta description fields.
So thanks for the heads up, I'll start doing that.
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LisaY Premium
Sara,

Great, I am glad that helps. Any way we can get that keyword into
our post is a good thing!

Wishing you all the best!

Lisa
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MKearns Premium
Good keywords seeded in good content and you rule the unverse Lisa!
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GoranBockman Premium
Great advice Lisa. I know it works!
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LisaY Premium
It is amazing all the great information we have here.
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GoranBockman Premium
It Truly is Lisa!
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GBridgart Premium
We cannot be reminded enough about key words
Thanks for the post

Geoff
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LisaY Premium
Geoff,

Thanks for the nice comment. Indeed keywords are the driving force behind all the traffic to our websites.

Lisa
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MarkBa Premium
Keywords are an ongoing learning experience for me Lisa. Thanks for comp contributing to that with your post. ~Mark
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LisaY Premium
Mark,

You are welcome! I know I constantly learn a new little nugget every day that helps me in some way.

Lisa
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LunaVC Premium
Thanks for the reminder Lisa. We can always use a push every now and then.
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LisaY Premium
Hi Luna,

You're welcome. Sometimes it is great to have a little reminder.

Lisa
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ElaineSmith1 Premium
I will have to agree with Veronica. I have learned a lot about keywords today and lately. Thanks for all the"nuggets" of information. I will put them to good use.

Tried and true

Elaine
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LisaY Premium
Elaine,

I know what you mean. Every single day I learn something new. I never would have dreamed the amount of help we have here at Wealthy Affiliate.

Lisa
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VeronicasLuv Premium
Well done, Lisa!

There are so many moving parts - I never heard of keyword "density" before this week - but I'm realizing just how critical it is to have a deeper understanding of the power of keywords, and how detrimental it can be if you fail to learn.
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LisaY Premium
Vee,

I know, I have learned so much in the last few weeks. Every little piece of information is valuable when it comes to building traffic and getting people to your website.

Lisa
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feigner Premium
I tend to use the expand seo plugin - this gives you clues where you should have your keywords, and a seo score.
Thanks for the post Lisa
Phil
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LisaY Premium
Phil,

I like the fact that the expand seo plugin gives you the seo score. That is a neat little feature. Thanks for your input.

Lisa
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feigner Premium
yoast has more features and covers all of the AIO seo feature but is more complex - it shows you the seo score and gives you hints as well.
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LisaY Premium
Thanks, I hear a lot of good comments about Yoast. Definitely, a great plugin.
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