Some Real Good Marketing Tips I Picked Up at a Marketing Expo-Part 1

Last Update: May 25, 2015

Hello everyone,

I would like to share some things I found most meaningful and helpful with you from the Market New York Expo I attended in New York City. The theme of the expo was "Learn to Market Smarter". This expo was designed to help small business owners and online entrepreneurs learn how to market their products and services more efficiently to get better results. One class I attended was titled, "How to Make Your Blog a Lead Generation Tool".

The main points I got out of this class were:

  1. Determine your "why" for blogging--decide whether your blog is for your current customers or is it to attract new ones
  2. Decide what makes your blog different than all the others--be creative--what makes your blog stand out in the crowd
  3. Make sure your blog format is reader friendly--it should be easy to read. People will not take the time to read large sections of text. Also keep in mind that Google likes blog posts with 600 words or more with images and graphics that break up the text.
  4. Have compelling calls to action. It's one thing to get people to read your posts, but they have to be told exactly what you want them to do--such as " click here" or "get started here". Otherwise they won't do it.
  5. Have a set time to post content. I liked this tip the most because the speaker came up with a neat idea on how to do just that. She said you can take a calendar and for each day in a week come up with a theme that prompts you to take action to work on your blog. For example, every Monday is called "Manic Monday" where you write content and publish it. Every Tuesday is "Terrific Tuesday", and so on.

All the tips I mentioned above Kyle has also given lessons on as well. This just reinforces what Kyle teaches. However, I think a great benefit for attending events such as this gives me the opportunity to network and mingle with other small business entrepreneurial people who just may need what WA offers. Besides, this event was completely free--all they asked me to do was register online and either tweet or post on Facebook about the event.

Hope this helps you in your journey to success in WA!

Deidre

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Meekandlowly Premium
I love this!!!
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Autodidacts Premium
AWESOME TIPS
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MirandaR Premium
Thanks for the Info! Definitely some great tips I will keep in mind when updating my website!
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strongbrezze Premium
Great info Deidre.
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RobinMurray Premium
Thanks for sharing, I'm just getting started and really appreciate the advice.
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pugsley Premium
Thanks Deidre,
I really need a lot of work in these areas!
Gary
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chariogogo Premium
thanks for the points mentioned.
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dollyS Premium
Very helpful. Thank you very much for sharing.
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carllio Premium
Thank you for sharing. Good information!
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ladyluck2013 Premium
You are welcome. Hope these tips are helpful to you.
Deidre
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xxxxxxxxx1 Premium
Thanks, Very good information.
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mortonkaren Premium
This was most helpful, thank you.
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fmwaniki Premium
Great information there,thanks for the tips
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DaveSw Premium
Hi Deidre, Thanks for taking the time to share with us all. I think it is good to get some other inputs once in a while for our endeavors, and the tips you received are useful! It is also nice to network with like-mined people live once in a while too, as you state! Cheers! Dave : )
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xxxxxxxxx1 Premium
Good tips indeed.
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PJonline Premium
Hi, Deidre
What was your experience when you first started here, finding a niche, getting a domain, building a website? I would love to have your input, if you have time. thank you for any direction you could give me..
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DaveSw Premium
Hi PJ, Not Deidre here, but briefly let me tell you mine...

(1) Niche Selection. I had a lot of ideas and received some good advice from the training and from members to enable me to narrow down the focus of my niche(s) (there are reasons for this)...

(2) Domains. There is ample advice here in the lessons and in posts...

To see where the answer might be found, go to the top of this page (where the white box is with the magnifying glass in it) and type in your question...

A series of suggestions will appear and if they answer the question, good to go...

If not, at the bottom of the list that appears you can add your question, and it will be answered by someone very quickly, and you will get notifocation via email by WA...

Particular places to go to to buy your include GoDaddy, NameCheap, etc...They are all very similar I find, but there are differences in pricing, so definitely do some comparison shopping! Helped me a lot!

(3) Building a Website.

Lots of help here in the lessons, the blogs and posts available, and in answered questions...

Having gone through setting up my first ones here (I always paid prior to this for setting up my sites - a high price too!) I can say it will be frustrating and go slow..Depends on your expertise and experience though - me, I had none...

But it is such a nice feeling when that site finally starts looking like you want and acting like you want...I will NEVER again think putting together a site is childs play, it is not!

Best of luck to you!!

Cheers!
Dave
: )
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PJonline Premium
Thank you, David! I have found that little box very helpful! I appreciate the points you made... and will refer to them often!
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ladyluck2013 Premium
Hi PjLucas,

When I first started with WA, I went through the affiliate bootcamp lessons from Kyle. I had to choose my niche, set monetary goals and then choose a name for my domain and website. That took me some time to set up because I was not an expert at doing these things. My advice to you if you are a newbie at this is to start with the Affiliate Bootcamp course 1. These lessons will start you off in the right direction. Remember to go slowly and at your own pace. Also do not hesitate to ask questions if you are stuck on something and need help.
Good luck to you,
Deidre
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PJonline Premium
Thank You Deidre,
I am on lesson 5 course 1 of bootcamp.... and anxious to get on with it.. work this weekend and tomorrow, then, I can get back to it!
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Steve61 Premium
Thank you for the specifics in your blog! I'm glad I found this. These ideas will give me better focus in blogging.
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ladyluck2013 Premium
Hi Steve,
Glad I could help. I especially found tips #'s 3-5 most helpful.
Deidre
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hostelgirl Premium
I just checked out your site. Like the "p.h.d" bit.Sounds like you are flying high :)
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ladyluck2013 Premium
I do my best to earn my PHD, lol.
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Lady May Premium
Awesome blog :) thx for sharing it.
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ladyluck2013 Premium
You are very welcome.
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jmaurice Premium
I appreciate you taking the time to share this
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ladyluck2013 Premium
No problem at all :)
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dickw Premium
Hi Deidre,
Good to see you again.You are definitely right about sending this out, as reinforcement to Kyle's training. It is said that repetition is the mother of learning and I have no doubt of that. Thanks.....Dick
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ladyluck2013 Premium
Yes, sometimes we need to change the messenger, if the same message previously said is not understood. Thanks for your comment.
Deidre
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bsmith1222 Premium
Thanks for sharing!
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ladyluck2013 Premium
No problem, glad to do it.
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JY2018 Premium
Deidre,
I like you blog. You have taught something important to take away for the day. My post should be 600 words instead of keep on writing until it makes sense for the subject or matter you are trying to explain.

John
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ladyluck2013 Premium
Hi John,
Your post does not have to be exactly 600 words; it can be longer. Just make sure that your text is broken up with images and/or videos. Thanks for commenting.
Deidre
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danbarth87 Premium
Awesome content!
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ladyluck2013 Premium
Thanks!
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WSanders Premium
This is definately a share. Thanks for the great article.
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ladyluck2013 Premium
You are welcome:-)
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rosieM Premium
Those are some excellent suggestions! Sounds like you got a lot out of attending! Thank you for sharing with those of us stuck at home....lol
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ladyluck2013 Premium
Yes I really did get a lot of useful info, and I'm glad I attended. Glad you found the tips helpful also.
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JanFos Premium
Super great Deidre! I will absolutely keep your tips on my mind :) Thank you!

Jan
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ladyluck2013 Premium
You're welcome, Jan.
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Prestones Premium
Excellent share Deidre, much appreciated!

Dennis
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ladyluck2013 Premium
Glad to be of help :-)
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hilarybassak Premium
great tips Deidre -thanks a lot
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ladyluck2013 Premium
No problem, Hilary. Thanks for commenting.
Deidre
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