Is social media really worth time?
Published on June 25, 2014
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
Simple question. Don't over think it.
Using social media does not take a lot of time. It does take some time to set up your account and get things started but after the first week or so....it takes maybe 10 minutes of attention a week.
10 minutes! That is less time than it takes me to shower. Post something every few days, only include a link for every 4th post.
Social media is worth the time if you choose the right networks and if your target audience is actually using social media.
If your target audience is not using social media on a regular basis then do not waste the time trying to get targeted traffic. Social media can be seen as a waste of time because if you are not chasing targeted traffic then the traffic you get will not turn into conversions.
How do you know where your target audience is? Research...don't be lazy, head to Google and look for some stats.
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Do not assume that Facebook is the go to spot for traffic.
Before I go further with social networks....do you have a targeted audience? If not, you should find one. This is important, you want to know the people you are reaching out to.
Back to social networks.
Where is your audience? I am going to use an example from the top of my head. Teens! Teens are probably the biggest social media users, young adults as well.
Facebook is not where they are!
Although studies show that over 90% of teens and young adults have Facebook. Studies also show that less than half of them actually use their Facebook accounts.
Twitter, Instagram, Vine, and Pinterest are getting more and more popular. Twitter is the second largest social network!
If you plan on using social media marketing, do you research. Make sure that your target audience is actually going to be where you are marketing.
Stop thinking about the popular social networks of the past and start thinking of tomorrows popular networks. What is trending right now can be out within weeks. Think of tomorrow. Think of what's new. Think outside of the box.
What are your thoughts on social media marketing?
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