Why You Should Treat Everyone Like a $10,000 Customer.

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2.4M followers
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Hey Everyone,

Kyle here, bringing you some Motivational Monday #vibes. I hope your week is starting out great, and shaping up to be a productive one. Today, I want to discuss the power of communication with your audience, emphasizing the importance of treating every single person as if they're a $10,000 customer...and not discriminating from one visitor (and "potential" customer) to the next.

Throughout the years at Wealthy Affiliate, we've maintained a consistent approach to engagement: Teating every interaction with the care and respect it deserves, regardless of whether it's with a paying member or a starter member...or simply someone communicating with us through email. This philosophy has not only helped us grow but also kept us grounded (and ego in check) and closely connected to our community's needs and feedback.

Key Points for Today's Discussion:

  • Value Every Interaction: Whether it's an email, comment, or direct message, treat every communication as if it's coming from a highly valuable customer.
  • Feedback as a Growth Tool: Embrace all feedback, positive or negative, as a means to improve and better understand your audience and customer base.
  • Respect and Recognition: Acknowledging the value in each member of your community helps build long-term relationships and a strong, loyal brand.
  • Consistency Over Time: Make this level of respect and engagement a consistent part of your business practices to see significant long-term benefits.

I encourage you to adopt this mindset, irrespective of your niche. Treating customers with high regard, learning from their feedback, and continuously striving to improve based on their insights will not only make you more successful but also help you become a recognized expert in your field.

I'd love to hear how you communicate with your audience and any strategies you've found effective in building strong, respectful relationships. Drop your thoughts and feedback in the comments below, and let's make this a great week ahead!

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Recent Comments

91

After owning two brick and mortar businesses, I can vouch for the fact that this is absolutely correct information. I live in Arkansas and know a friend who's dad was the sales manager at a local Ford dealership in the early 70s. He was sitting at his desk and saw a man drive up in an old beat up pickup and he had a hound sitting int he seat with him. The man got out and was wearing overalls, an old straw hat and looked like he didn't have a dime to his name.
My friend's dad called for the newest member of his sales crew to go out and see what the man wanted. To make a long story short, the man bought the newest truck available....with cash. It turned out that the man was Sam Walton of WalMart fame and who's family is now the richest in the U.S. with billions of dollars to their names.
So, definitely treat everyone like a $10,000 customer. They might be the next Sam Walton.
Great article, Kyle
Best wishes
Dan

Thanks for sharing your story, so cool! And it is obvious you "get it"...and I think you see more and more people getting this level of service within the online world, but when they step online they feel it is a faceless experience so why offer this level of support.

The reality is that people don't expect this sort of support these days online, but it is definitely well received and very noticeable when you get this. It is a sure path way of creating a sound brand, a large following, and lots of repeat customers.

Hello Kyle,

I've just watched your interesting motivational video, you definitely hit a high standard!

I was commenting on Mikael's blog post this morning about how he responds to every single comment! I thought that was pretty impressive, especially with the amount of subscribers that he has. I must admit I don't reply to all my YouTube comments, mainly because of time. I had a video the other day that received 138 comments, even using Dragon NaturallySpeaking, that is very time-consuming!

However, it does make me think, as I have always been impressed at how you manage to find the time to communicate with the Wealthy Affiliate community. Especially with your workload. I always try to respond to comments on the Wealthy Affiliate platform, as it seems like good manners to do so; maybe I should be doing the same on YouTube!

I appreciate your short, helpful videos. Thank you.

All the best.

Roy

Hello Kyle

Thank you for this great video and I agree with you. I have always strived to treat my followers and customers with the care and respect they deserve even if I haven't always received the same in return.

I have a question regarding WA. Do you still use email? I'm asking because when I first joined WA back in 2019 I reached out you to via email a couple of times and I never got a response.

I have gotten many great responses from you within WA but never via email which is why I'm asking so I know if I can reach out you via email or not if I ever need to. Thank you again for this great video. All the best to your success.

Regards

Timothy

Yes, we still use email and it is cleared out every day by me personally. There was a time where we were using a 3rd party email platform (zendesk) and the delivery rate was horrible, and the interface was almost unusable. So that could have been the period where we may not have even received the email, or it got lost within the interface.

But yes, we absolutely do do email, and we get back to every single one. ;)

Hello Kyle

Thank you for your reply and that's great to hear. I'll definitely remember that for the future if I ever need to reach out to you or Carson via email. Thank you again for your reply. All the best to your success.

Regards

Timothy

"Hey Kyle,

Thanks for the motivational boost! Your emphasis on treating every interaction with care and respect really hits home. It's a great reminder to stay grounded and connected to our audience's needs. I fully agree with your key points, especially the importance of valuing feedback as a growth tool. In my experience, actively listening to our audience and adapting based on their insights has been instrumental in building strong, lasting relationships. Looking forward to implementing your strategies and making this week a successful one!

Best regards

Absolutely Hayu, thanks for sharing your own personal insights. It is key to listen to your audience, it gives you the feedback and perspective to get better, and to better align yourself with your audience. ;)

Hi Kyle, I agree with what you shared here. Value, feedback, respect, and consistency in treating our customers as if they are worth 10k are so true. I haven't gotten there yet. I've been marketing for three months and no signup. I know it takes a long time for people to get to know me and build trust and value. That's what I am trying to do on my website blogs.

Yeah, it takes time, and you can actually create this environment for someone right away by them knowing that you will be there if they do need anything.

Simply that is often times good enough, as a smaller percentage of people will reach out, but by letting people know that you are there (or them seeing you interact with others), will create that trust.

I will add that to my CTA. Thanks for the suggestion.

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