The Start of Your Brand, Starts at the Start.
Do me a small favor, look around yourself in the existing room that you are in. No serious, have a look!
Do you see a recognizable brand? Chances are you do.
Maybe you are on an Apple iPhone reading this, or a laptop computer that is of a top brand. Maybe you are in your kitchen and you see all sorts of recognizable brands....a refrigerator from GE or Whirlpool or a Cuisnart coffee maker. Maybe you are at a Starbucks coffee shop.
All recognizable and mainstream brands.
And then of course, when you go online, you are going to naturally come across brands with every search. It could be your favourite DIY blog, to Amazon, or maybe you are checking out movies on Netflix....
The reality is, these are all famous and reputable brands. When they started out however, they had to make conscious decision that they were STARTING a brand.
Jeff Bezos, the founder of Amazon, didn't know he was going to create the largest shopping platform in the world, but what he did is respected his brand and considered it a long term vision/brand right from the outset.
Steve Jobs didn't know he was going to create the world's most valuable company in the world when he returned from a local Apple orchard (and being on one of his "fruit" diets), and decide to name his company Apple.
But they all had dreams and ambitions. If you saw these two words "amazon" and "apple" by themselves prior to this companies gaining worldwide popularity, you would have likely thought of the Amazon in South America, and the fruit Apple.
But now you think of something different, and you likely don't think of the true definition behind the word when you hear it. Isn't that crazy? Well that is the reality of branding.
And this leads me to that very idea.
Start With a Brand, And Think of it As Long Term.
When you start out online, you need to consider the fact (and envision) the idea of your brand being a long term and significant company from the outset.
You just need to get started. You need to choose a domain name and brand name you like for your business, something that resonates from you.
Ideally it is relevant, but it doesn't have to be. Again, look at Apple, or Amazon. A brand is what you decide it is, and it becomes what you are willing to work for and make it. It could be substantial.
So you want to approach your business even from its infancy stages as though it will be something substantial one day. In all reality, it can and it will if you have remained persistent to that vision.
You ARE the Next Big Thing.
I know it is hard to "picture" yourself being the next big thing when starting out, but to be honest with you, this vision should be something that you make mandatory whenever you decide on a brand.
We didn't start out with Wealthy Affiliate thinking it would fail and that the brand wouldn't exist after a year. Quite the opposite. We started out back in 2005 by coming up with the domain/brand, and then moving forward from there.
Was it the best choice of a brand name? That we don't know. But it is our brand, we are passionate about it and wear it on our sleeves, and here we are 15 years later as one of the leaders in the affiliate marketing world.
But this "brand" started off as a simple $15 domain purchase, and a dream to one day to establish a business that truly helped people. Over the past 15 years we have cultivated a brand that has become recognized in the affiliate marketing industry.
It took time. It took a belief that one day this would become a reality. And it took confidence in our brand, and thinking that one day we would be "the next big thing".
All brands start as a blank slate. The decisions you make, and the actions you take in the subsequent weeks, months and years are what will dictate what your brand becomes. It could flop after a few months and never gain a footing, or it could be one of the most recognized names in your industry. YOU decide.
Tell Us About Your Brand.
Alright, so now it is your turn. I want you to tell us about your brand, tell us a bit about your vision and what it is going to become one day. Remember, if you don't approach your business from the outset as though it will be a highly successful brand one day, the likelihood of that happening is going to be much less.
I look forward to hearing about your brand and your vision for your brand, please leave it in the comments below!