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INSIGHTS2 MIN READ

How You Can Sell Without Selling.

Kyle

Published on July 1, 2024

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

Hey Everyone!
Happy Canada Day to all my fellow Canadians out there, and happy upcoming Independence Day to all my American friends in just a few days.

Today, I want to discuss the idea of "selling without selling" and what that means. Many people starting an online business or affiliate marketing think they need to become salespeople. They imagine themselves as car sales person, a furniture salespeople, or salespeople in any other field, believing they need to be proficient in sales.

That's not true.

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The reality is you can sell WITHOUT selling by being authentic and establishing trust with your audience. Here’s how you do that:

Key Takeaways from this video:

  1. Help Your Audience: The easiest and most efficient way to establish trust with your audience is to help them solve a problem. Provide valuable information that addresses their needs and be genuine throughout the process.
  2. Make Recommendations: Once you've built trust by helping your audience, you can make product and service recommendations without coming across as a salesperson. You’re simply suggesting products or services that can further assist them, often things they already want to buy.
  3. Approach from a Help Standpoint: Instead of thinking about selling, focus on helping. When you prioritize helping people, you naturally build trust, and your recommendations will be more effective.
  4. Be Authentic: Authenticity in your content is crucial. As you build out your website, social channels, or YouTube channel, the more genuine you are, the easier it will be to sell without actually selling.

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