Did Elon Musk Pull the Trigger on Twitter's Blue Bird?

byKyle

2.5M followers

2 years ago

Hey everyone!

We are all at the edge of our seats, because today we're diving headfirst into the latest evolution within "Muskland", primarily with a focus on where Twitter is headed.

Has Elon Musk gone off the deep end and shot the blue bird out of the sky? Don't get your feathers ruffled just yet, I'm not talking about a real bird. lol

I'm chatting about our dear friend, the Twitter bird. The symbolic bird that we have associated with Tweeting for the past decade+, that now may become obsolete and replaced with a new brand, new logo, and new vision.

Let's crack this egg and see what's inside, shall we?

So Long, Twitter: Rise of the X-Men (and Women)

When you fired up your good ol' Twitter today, did you think you'd entered the Twilight Zone? I did.

The famous, blue bird has flown the coop, and in its place, a sleek white 'X' on a black canvas. No, this isn't some kind of practical joke...it's the real deal!

See for yourself below..

Elon Musk, never one to shy away from shaking things up, has reinvented Twitter (or should I say 'X'?) as part of his plan to turn it into an "everything app." Sounds like a bit of an outlandish venture doesn't it. But hey, if anyone can pull this off, it is likely going to be Elon.

Twitter's Extreme Makeover: A Masterstroke or a Fowl Play?

Opinions on this dramatic switcheroo have been flying around faster than a cat in a room full of rocking chairs. Some folks are baffled... without the bird, what on earth do we call our tweets now? X-pressions? X-claims? X-weets?

There's also a bit of worry in the air... what about all those years of brand recognition that Twitter worked so hard for. Was this all just thrown out with the new rebranding, and it is going to lead to an awkward stage in the company.

I must confess, I'm a little taken aback myself... the new logo seems a lot colder, and a lot less fun than the blue bird, but it certainly exudes "the future".

So, why did Musk chuck out the Twitter bird and slap a big 'X' on the front door? Well, that's a million-dollar question.

For starters, it's clear that Musk, is not a run-of-the-mill kinda guy. He's always got his fingers in a lot of pies, and he's not afraid to stir the pot... electric cars, intergalactic travel, solar roofs, you name it. And now he's poking his nose into social media, and certainly has come into this world without any regard to "convention".

Convention doesn't lead to innovation or evolution though. So I can appreciate why he is taking a tried model, and looking to make it better and evolve it.

His first mission after getting his mitts on Twitter, is to give it a complete facelift. Now, some folks reckon this is just Musk being Musk, leaving his mark on his shiny new toy.

Musk's like a knight who's just seized a castle, and he's eager to hoist his flag up high for all to see. In layman's terms, with his wealthy and his apparent desire to be in the news, he just wants to claim his stake in the industry.

Secondly, Musk's got this big idea to morph Twitter into a 'jack of all trades' app. He's hoping to follow in the footsteps of China's WeChat, and turn 'X' into a one-stop-shop for everything digital. It's a mighty ambitious goal, but hey, as they say, go big or go home, right?

Everything to everyone? I don't know how achievable that is, but I am not going to put anything past Musk and his capabilities (and his foresight).

That said, it's not all sunshine and rainbows. By turning Twitter inside out, Musk could be biting off more than he can chew. Let's face it, folks loved Twitter for its simplicity. Now with Musk at the wheel, there's a chance he could alienate some of his long time users if things get too complicated.

Finally, you've gotta consider that Musk might be cooking up a master plan. He's got a knack for sprinkling the 'X' factor around his ventures.

His rocket company? SpaceX.

That old startup of his that turned into PayPal? That was initially called, X.com.

The 'X' in these cases stands for something extraordinary. So, who knows? Maybe he's trying to spin a web around this 'X' brand and make it a household name.

In a nutshell, Musk's Twitter makeover is a real wild card. Will it be a stroke of genius, or a complete shot in the dark. One thing's for sure, though, Musk is not one to follow the crowd. He never has been and that is something that I like about him, and his approach to business.

Whatever you think of his personality, you can't take away from him the fact that he is an innovative genius and a proven winner. He breathes and sleeps (literally) inside the walls of his projects and that is the personality trait that leads to success.

And with him at the helm, you can bet your bottom dollar 'X' (or Twitter, for the old-school folks) is in for one heck of a ride.

What's Next on the Horizon?

But hang on...Musk isn't done yet. There's talk about adding all sorts of bells and whistles like audio, video, messaging, and even banking. It may be the town square of the world, and the app of all apps...or not. Only time will tell.

Did Musk kill the bird? Maybe. Was it the RIGHT move?

What are your thoughts on the latest twist to Twitter, and do you think that X is going to thrive, or alienate long time users?