Raw, Unique, Content Clicks

byKerriM

1K followers

9 years ago

When looking at your WA Affiliate Stats there are several categories that people are always asking about. What are raw, unique, and content clicks? I have read and reread about these “clicks” and wanted to jot down my quick summary about them. I hope it helps others understand what they are looking at when interpreting their WA Affiliate stats page.

We are only looking at stats for WA Affiliate links.

Raw Clicks are when the same person clicks on any WA affiliate links on your sites. This could also be you clicking on the links several times. It may not be a great measurement of how your links are doing because it might be your own self causing the numbers to rise.

Unique Clicks are when a “unique” person clicks on any WA affiliate link on your site for the first time. The person clicking could click multiple times from that IP address and be only counted once. But, if they change computers, they count as a unique click. This is the measurement we want to look at more closely when tracking links.

Content Clicks are clicks that are tracked for those visiting any content you publish through Wealthy Affiliates (that ranks in Google, such as your blog posts, questions, etc…). It is important to create meaningful blog posts so they get indexed in Google. Then, people who follow your post to WA, you get referral traffic for the content you created.