Build a Relationship with your list and you build longevity and loyalty.

byKen-Pringle

7.3K followers

7 years ago

List building is a key strategy used by top internet marketers around
the world. I firmly believe that any successful business should focus
at least a portion of their marketing energy and strategy on list building.

But I also think it is important to understand how that list becomes a
valuable asset to your business. If all you focus on is the size of your
list, you are going to miss a lot of sales and potentially lose a lot of subscribers.

But if you focus on building a strong relationship with your list, you will
build credibility, your subscribers will trust you, and that will inevitably
lead to more successes.

Here are a few key principles you will need to focus on if you want to
build a profitable list for email marketing:

1. Help your subscribers solve a problem. If your email marketing
message is always about trying to get money out of your subscribers,
you are going to find that people begin ignoring and unsubscribing
from your messages. Spend time helping your readers solve a problem.
When your readers know you can help them solve a problem, they will be
much more willing to deal with you.

2. Be sure you are only selling products or services you have used.
If you actually have experience with the product or service you are
offering your subscribers, you are much more qualified to make the
recommendation. Your own experience will be of more value to you
and your readers than just trying to sell something because you can
make money with it.

3.Be honest with your subscribers. Mislead or misrepresent something
to your readers, and your success rate is going to drop faster than
you can imagine. Be honest with your readers, build your reputation
as a trustworthy resource.

4.When you mess up, admit it. It might be a link that got mistyped or
some other component in your email marketing message that got
messed up. When this happens, admit it. Send the correct information
with an apology and keep moving forward. Your readers will appreciate
your honesty and your humility.

There is no debating that email marketing is a powerful method for
increasing sales. Treat your readers with respect. Keep your information
relevant. Show your readers that you have their best interest at heart.
Along the way, they will be much more likely to do business with you.

That is when your email marketing list becomes incredibly valuable.

Ken Pringle TRM

"...What counts in life is not the mere fact that we have lived.
It is what difference we have made to the lives of others that
will determine the significance of the life we lead..."
- Nelson Mandella