It's not ALL about the money
Published on July 31, 2025
Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.
When I joined Wealthy Affiliate several years ago, I thought it would be my gateway to freedom in an overnight sort of fashion. People would absolutely fall in love with my words and my websites, and I would see riches beyond human understanding!
Well, not really, but I sure was hoping that I would see money coming in in a fast and significant way.
I did see money come in during the first few months and have seen money come in periodically, as well. Not like I had originally hoped or planned, but certainly nothing to snub my nose at, either. One thing I always seem to lack, however, is a vital ingredient in the money-making business.
Why Is Consistency Important?

That "vital" ingredient? Consistency.
Consistency, (according to my Buddy, ChatGPT) means: doing something reliably and regularly over time. It’s not about being perfect — it’s about showing up again and again, even when it’s hard, boring, or inconvenient.
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Hmmm... that makes sense. If you work a "regular" job and are not consistent, would you make much money? Would you even keep the job for very long?
My guess is no. Maybe I'm wrong. But for the jobs I have held, consistency is important. As an ad sales rep, it is vital or I can go from getting $10 one week to $1000 the next. I have to remain consistent so that my checks remain consistent!
In affiliate marketing, consistency is key because if you let up or are not consistent you can lose people. You can lose potential clients, customers and confidence of others because you will appear to be wishy-washy.
Consistency makes us "look" like we are a great source because we are offering something of value on a regular and reliable time frame. It may not be perfect, but it is "perfectly consistent!"
Another Vital Ingredient

Confidence is another ingredient that you must have if you want the recipe for success to work out.
Confidence isn't so much about our confidence, but about our readers/customers confidence in us as a source that can meet their needs.
Confidence in ourselves is important, do not misunderstand that. However, the confidence that our readers/customers grow in us and our information is much more vital. We have to earn their trust/confidence in us so that we become the ones they look to for information.
Earning the confidence/trust of our clients/customers is so important, it may even be more important than consistency!
Between being consistent and having and earning the confidence of our clients, we can begin to really build a legacy. Consistency and confidence are two of the many key ingredients to building our dreams. They are the foundations upon which those dreams are built.
To building our dreams,
Karin 😎
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