Did you E-E-A-T Today?

byjrestrada

460 followers

3 years ago

It is official, the verdict is out and those you built sites in the last six months via AI, whether 80, 60 or even 50 percent all AI return text will tank soon.

For those who follow SEO and those who actually determine what SEO will be and not be you may already know this by fact and not just speculation.

The reality is that Google will allowing us to "E-A-T" as long as we of course created original content not just in our own words but also when we followed a certain "tone" for lack of a better word.

What does "E-A-T" stand for? Expertise, Authoritativeness and Trustworthiness. To sum it up in a nutshell.

Content that not only has the proper keywords but also is presented from a position of "experience", "authority" and is "trustworthy" is what will rank in the search engines.

If your content is keyword rich BUT not written in a way that when read, the reader will think you do not know what you are talking about, not a leader in the topic or can't be trusted, Google with pass by ranking your post and give that rank to the person who did.

But that is not all. In the last few days Google added another "E" to the goodie bag and the "E" stands for "Experience".

It has long been know that social media backlinks play a vital role in SEO. Now more than ever in an effort to keep search results as genuine and reliable as ever Google has further implemented steps to make sure your hard work doesn't go unnoticed.

JR Estrada

Fight On!