Google Enhances Data Sharing Between Webmaster Tools & Analytics

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Hi Folks, According to the Official Google Webmaster Central Blog, Google has enhanced the cross sharing of data between Google Webmaster Tools (now called Search Console) and Google Analytics.

In your efforts to understand your traffic, it's even more important to link the two properties. You may read about it here at the Official Google Webmaster Central Blog: https://webmasters.googleblog.com/

While you're there, you may want to subscribe to their email list so that you'll be notified about new developments.

J. Mark

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Recent Comments

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I was wondering when this was going to happen. Now Google can officially say that they use your Analytics data to determine rankings in their search. Something that I have been saying for quite some time, but of course Google wouldn't come out and say.

I see what you're saying, if you don't already have good analytics data on your newly published content, then that factors into their algorithms to keep that content ranking low. Hmmmm. Good point. Thank you.

Time on page, click throughs, navigation. These are all things that indicate a good/bad user experience and could absolutely be valuable metrics when determining rank.

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