Got Web Traffic? Now Convert It!

byJimCoffeyII

438 followers

Updated 7 years ago

How to Convert Your Incoming Traffic To Sales.

Is the traffic coming into your site good but the conversions just not where you want them? The reality is that this is a common problem and it's time to learn how to optimize your traffic for better conversions. There are several high-quality processes to give some thought to concerning conversions. I'll list a couple of them for you here.

Split Testing

This kind of technique is number one in my book and will definitely help you raise your conversion rate. You'll find multiple methods of split testing and nearly all of them deal with which headlines might be best, what content gets the most attention and how to best address your visitors when soliciting them. It's a very smart way to test your incoming traffic for what works best. Try different headlines over a period of time to see which ones work. Try different color variations and even the wording in your content makes a difference. An easy tool to learn about conversions and help you get a grip on your traffic is the "Hello Bar". Great for beginners and pros alike.

Build a sales funnel

Try to entice people to convert. Offer them ways to test your product/service and let them see that the benefits you offer are real. Make sure that you create a connection with your customers because it's not just about having them visit your site, you want them to come back. The easiest way to get what you want in this world is to give the other party what they want. You want their e-mail address and they want something for free. Offer them something they can't refuse in exchange for their email address and get your sales funnel rolling! On my SEO Marketing Software site I offer 1500 PLR (Private Label Rights) to join my email list and it works amazingly well. Don't skimp on giving free stuff to your visitors. It's the most powerful conversion tool you have.

Cut the jargon

Make use of regular talk and avoid using overly complicated verbiage. People come to your site to be informed not to feel stupid. Focus on the needs of all your visitors and make your articles easy to navigate and interesting to everyday people. It might be a little difficult to do so at first but the result will pay off with huge dividends in the long run. This way you also avoid marketing chatter and actually offer value to the end user. The first e-book I wrote was a huge deal for me. It was 12 whole pages and a huge accomplishment in my world. I proudly handed it over to my girlfriend and asked her to proofread it. Knowing she was the brainy type I thought this to be a great idea. She read it, lifted her head and smile at me, and her first words were, "You write just like you talk. I'll help you fix it." I no longer have that girlfriend. Create your content and address your audience just as if you were greeting them at the door. It's your house. Be you.

Always address objections

In the event that people don't like something about your site they will usually tell you so. All you have to do is address the concerns and learn from it. This business is public and not for the thin-skinned. Every remark to you or about your website is normally the voice of the people. Learn to listen to the objections or criticism and move forward with what the people want. Your website is your baby but if you listen to a customer long enough they will tell you how to close the deal. Listen, learn, respond, adjust and move forward but don't IGNORE.

Help People To Trust You

Provide a face to your product, show people that you actually use your product, offer them a method to contact you and simply display that you are not a scam. People are weary of online companies and for good reasons, a lot of them are scams. Focus on showing that your business is legit, personal and transparent. It's important to conversions to make the visitors to your site trust you.

Make it Easy to Purchase

Add in support for multiple payment processors, deliver your items online and also ensure that you ask your customers for as little information as possible. The easier the sales process is, the better it will be because they will definitely come back if you choose an easy process like this. It's not always about just one conversion. It's about bringing them back time and time again.

Our digital marketing world is constantly changing so don't think that just because it's working okay now that it's always going to work that way. The conversion process is a never ending, always fine tuning process that should possess you. Why? The money in your account is a direct reflection of how well your conversion process is working. Better conversions. More money.