Creating (HVCO) High-Value Content Offer
What is a high-value content offer, and why is it essential for your marketing strategies. It is an offer that will suck thirsty buyers by providing free information in exchange for their contact information.
The whole objective of our pitch is to obtain the contact information. Very few ever buy anything on the first click with any product or service provided. Consumers are very cautious with so many scams going on and an increase in the marketplace, promoting the same product at different prices.
It draws leads, but it has to be a top-notch piece of information that will have a wow factor when your potential clients receive it. Meaning they will now consider reviewing your offer much more closely because they are impressed with your (HVCO).
You can not trick prospects and then send a crappy two-page piece of worthless information. It is more than likely something about your company's value and how long they have been in business, which means nothing to them whatsoever.
The whole objective is to impress your audience beyond expectations they may have had before receiving the information for providing their contact information and allowing you to send them more information. You are now creating your dream customer, someone who trusts you and is looking forward to receiving more information from you.
Three Rules for Creating the Correct HVCO
- It would be best if you had an attention-grabbing headline. Imperative that you spend a great deal of time with different headings until you have the correct one.
- When writing your HVCO, each issue touches on some burning desire they are looking to solve.
- Now you need to keep it as simple as possible.
Examples of HVCO Ideas you can create for your audience.
- Could you provide them with free coupons?
- Infographic information or studies of interest
- Swipe files
- How to guides
- Free Webinars to attend
You can use many different ideas for prospects to provide you with the contact information you need for the follow-up. Keep in mind when you have this vital information, they become your future customers. They become part of your growing list of prospects.
I hope this helps you achieve more prospects that will convert into more sales as your clients begin to trust you more and more with each email they get from you. What are your strategies for getting contact information? Feel free to share with our community.
All the Best,