Make them buy?

Last Update: August 07, 2014

I came across something a bit ago. Seven secrets to helping increase sales... This wasn't the title, but I took the information and not the title.

In all reality it is more Seven types of behavior to target with your copy:

1: SHAME

Ambition to escape the unwanted is available in a larger number

of people (than positive motivation) and easier to stimulate

than is ambition for gain or benefit

The Shame List

Left out, left behind

Un-cool

Stupid

Attached to a loser/losing argument

Embarrassed

Foolish

Incompetent

Weak, Impotent

Looked down upon

Unwanted

Pitied

Gossiped about

2: EMOTIONAL PAIN

Powerful sales copy inflicts emotional pain. Find it and

twist the knife.

Methods:

1: “All too familiar” situations

2: Personal confessions the reader identifies with

3: Reminders of suppressed negative feelings of self

4: Negative imagination triggered of others’ poor

perceptions of or disappointments with them.

3: ANGER, RAGE, RESENTMENT

Everyone is angry about something and resents somebody.

Bring it from a simmer to a boil.

4: MYSTICISM

People believe in SECRETS, in conspiracies, in information

kept from them, and in ‘mystics’ with mysterious, superior

or unique powers....and often look to this as the answer to

why they aren’t living life as they’d hoped. They can,

be made to look to this for solution, cures and

opportunities.

5: REVENGE, VINDICATION, REDEMPTION

By somebody, your buyer feels.....and wants to say,” Well,

how do you like me NOW?!”

The Dissed List

Under-Estimated

“Such things are not for you”

Dis-respected

Doubted, skeptical about

Not taken seriously, ridiculed

Looked down on

Put down

‘Second class citizen”

Excluded

6: FEAR / INSECURITY

Fear of...

Future

Change

Harm

Ill Health

Loss

Enemy

Regret

7: GREED / SLOTH

Free

East

WITHOUT* doing anything you don’t like or don’t want to do

*Key word: Without

* It’s possible that some people will be made uncomfortable with these techniques; they are

necessary if you wish to sell to the maximum and to use the most powerful techniques

there are in your copy.

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geoline01 Premium
Jeremy this awesome deal man
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Bill67 Premium
Thanks Jeremy good stuff
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byrona Premium
Great!
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cubandane Premium
Jeremy, you or the author of all this might be right in so far as the effect this could have on other peoples desire to purchase, but my first reaction and indeed the second reaction is one of trading on the negative vulnerabilities of people and in your blog you actually say "find the emotional pain and twist the knife" OUCH! It is all so negative!
I think that this is a totally unnecessary way to get sales and "What Goes Around usually Comes Around" so I would be quite wary that something like this doesn't come back to bite you on the bum in another situation just when you least expect it to! All the best, Cheers, Simon
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JeremyWinter Premium
You know, I glossed over that when I read it. That part was copied verbatim into my records so I didn't need to keep trying to find it when I wanted it, but now that you point it out I see exactly what your saying.
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cubandane Premium
That's fine Jeremy, it happens. You will soon be proof reading your own stuff so it pays to read carefully. Just back to the other for a moment, You will find in the training here that there is a huge emphasis on getting to know your customers and treating them as friends especially if you are building up an Authority site where you are the Go To person for your niche. They need to trust you implicitly and would smell 'sales tactics' a mile off. i wouldn't dare suggest to you what to do with that verbatim copy you have, but i know what I would be doing. Cheers, Simon
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kholmes Premium
Okay that sounds more like the 7 deadly sins from the Bible...but I do like your under lying content and connectivity, it is very interesting to say the least. Good luck and thanks for the info.
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JeremyWinter Premium
You know I didn't think of that, but your right. I just found it interesting and thought I'd share...
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kholmes Premium
That is very cool, but I do like how you presented the content within and under the content, very fascinating.
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