Make them buy?
I came across something a bit ago. Seven secrets to helping increase sales... This wasn't the title, but I took the information and not the title.
In all reality it is more Seven types of behavior to target with your copy:
Ambition to escape the unwanted is available in a larger number
of people (than positive motivation) and easier to stimulate
than is ambition for gain or benefit
The Shame List
Left out, left behind
Attached to a loser/losing argument
Looked down upon
2: EMOTIONAL PAIN
Powerful sales copy inflicts emotional pain. Find it and
twist the knife.
1: “All too familiar” situations
2: Personal confessions the reader identifies with
3: Reminders of suppressed negative feelings of self
4: Negative imagination triggered of others’ poor
perceptions of or disappointments with them.
3: ANGER, RAGE, RESENTMENT
Everyone is angry about something and resents somebody.
Bring it from a simmer to a boil.
People believe in SECRETS, in conspiracies, in information
kept from them, and in ‘mystics’ with mysterious, superior
or unique powers....and often look to this as the answer to
why they aren’t living life as they’d hoped. They can,
be made to look to this for solution, cures and
5: REVENGE, VINDICATION, REDEMPTION
By somebody, your buyer feels.....and wants to say,” Well,
how do you like me NOW?!”
The Dissed List
“Such things are not for you”
Doubted, skeptical about
Not taken seriously, ridiculed
Looked down on
‘Second class citizen”
6: FEAR / INSECURITY
7: GREED / SLOTH
WITHOUT* doing anything you don’t like or don’t want to do
*Key word: Without
* It’s possible that some people will be made uncomfortable with these techniques; they are
necessary if you wish to sell to the maximum and to use the most powerful techniques
there are in your copy.