Make them buy?
I came across something a bit ago. Seven secrets to helping increase sales... This wasn't the title, but I took the information and not the title.
In all reality it is more Seven types of behavior to target with your copy:
1: SHAME
Ambition to escape the unwanted is available in a larger number
of people (than positive motivation) and easier to stimulate
than is ambition for gain or benefit
The Shame List
Left out, left behind
Un-cool
Stupid
Attached to a loser/losing argument
Embarrassed
Foolish
Incompetent
Weak, Impotent
Looked down upon
Unwanted
Pitied
Gossiped about
2: EMOTIONAL PAIN
Powerful sales copy inflicts emotional pain. Find it and
twist the knife.
Methods:
1: “All too familiar” situations
2: Personal confessions the reader identifies with
3: Reminders of suppressed negative feelings of self
4: Negative imagination triggered of others’ poor
perceptions of or disappointments with them.
3: ANGER, RAGE, RESENTMENT
Everyone is angry about something and resents somebody.
Bring it from a simmer to a boil.
4: MYSTICISM
People believe in SECRETS, in conspiracies, in information
kept from them, and in ‘mystics’ with mysterious, superior
or unique powers....and often look to this as the answer to
why they aren’t living life as they’d hoped. They can,
be made to look to this for solution, cures and
opportunities.
5: REVENGE, VINDICATION, REDEMPTION
By somebody, your buyer feels.....and wants to say,” Well,
how do you like me NOW?!”
The Dissed List
Under-Estimated
“Such things are not for you”
Dis-respected
Doubted, skeptical about
Not taken seriously, ridiculed
Looked down on
Put down
‘Second class citizen”
Excluded
6: FEAR / INSECURITY
Fear of...
Future
Change
Harm
Ill Health
Loss
Enemy
Regret
7: GREED / SLOTH
Free
East
WITHOUT* doing anything you don’t like or don’t want to do
*Key word: Without
* It’s possible that some people will be made uncomfortable with these techniques; they are
necessary if you wish to sell to the maximum and to use the most powerful techniques
there are in your copy.
Recent Comments
9
Jeremy, you or the author of all this might be right in so far as the effect this could have on other peoples desire to purchase, but my first reaction and indeed the second reaction is one of trading on the negative vulnerabilities of people and in your blog you actually say "find the emotional pain and twist the knife" OUCH! It is all so negative!
I think that this is a totally unnecessary way to get sales and "What Goes Around usually Comes Around" so I would be quite wary that something like this doesn't come back to bite you on the bum in another situation just when you least expect it to! All the best, Cheers, Simon
You know, I glossed over that when I read it. That part was copied verbatim into my records so I didn't need to keep trying to find it when I wanted it, but now that you point it out I see exactly what your saying.
That's fine Jeremy, it happens. You will soon be proof reading your own stuff so it pays to read carefully. Just back to the other for a moment, You will find in the training here that there is a huge emphasis on getting to know your customers and treating them as friends especially if you are building up an Authority site where you are the Go To person for your niche. They need to trust you implicitly and would smell 'sales tactics' a mile off. i wouldn't dare suggest to you what to do with that verbatim copy you have, but i know what I would be doing. Cheers, Simon
Okay that sounds more like the 7 deadly sins from the Bible...but I do like your under lying content and connectivity, it is very interesting to say the least. Good luck and thanks for the info.
You know I didn't think of that, but your right. I just found it interesting and thought I'd share...
That is very cool, but I do like how you presented the content within and under the content, very fascinating.
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Jeremy this awesome deal man