To Funnel or Not to Funnel?

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2.6K followers

Many people will be familiar with the concept of a funnel, but I will briefly explain the difference between a website and a funnel for those that do not know.

When someone visits a website looking for further information, that person by definition does not have all the information.

The website they visit, may have multiple pages, multiple blog posts and be jam packed full of useful and important information.

So what’s the problem I hear you ask?

The person does not necessarily know what information it is they need, they don’t know what questions to ask, they don’t know which pieces of information hold more importance than others.

So the website that seeks to answer all of the questions comprehensively leaves the visitor overwhelmed and looking for a simpler source of information.

So what is a funnel?

Well, years ago, good salesmen would formulate their presentations to lead a prospective customer down a corridor, giving the customer the information they needed in the order they needed, at a speed that the customer could comprehend, confirming at each exit that the customer had understood, agreed and wanted to continue receiving information.

The prospect then ended up at the final exit, at the end of the corridor having confirmed at all previous exits that they had agreed and understood, this only really left the customer one exit, which honest customers were happy with.

Obviously if the customer had been stroking the salesman’s ego and pretending to agree all the way along, when it got to the final exit they may have felt under pressure.

We are not here to debate pressure selling, however the corridor worked offline and with genuinely interested prospects the corridor works online.

There are many types of funnels, but if you start with an opening video on the first page, laying down your foundations and credibility, give the customer a link to further information, then possibly a link to more specific information of their choice. You are telling them what they need to know and when, at a pace that will not overwhelm them.

This stops the potential customer looking for a simpler source of information, and enables you to establish a relationship with your brand as you walk them through the learning curve.

More importantly, because of the simple step by step delivery, your customer can take on board many times more information than they would usually on a website, this gives you a chance to comprehensively educate your consumer as to why your solution works best, thus blowing out your competitors.

This is a very brief description of what is frankly an art form, having almost completed 3 of these for the people who choose to work with me, I can tell you it is not simple.

However, once you have a funnel, the numbers are easy to establish and improve, this makes the results from time or money invested very predictable, forecast able and dependable.

We are using Facebook Free Promotions, Pay Per Click Adverts and Free Viral Competition traffic to push towards our funnels, alongside Solo Adverts, Email Marketing and Offline Advertisements.

As you can see, once you have a funnel, the sales process is almost completely automated and offers great flexibility as to where you get your traffic from.

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Recent Comments

28

Hello, Jeff. I think that a website you have to use it to inform, teach and share insights and a funnel you have to use it to sell, upsell and maximise the use of your products. So a funnel you can put it in place after your first sale.

I don't know what education is like elsewhere but in the U.K. It is a large funnel.

Too many people concentrate on the first sale and the first dollar, the gurus preach this to give you low expectations so you stay on subscription programs longer with little results.

Build a system that is scalable from the beginning.

There is no professional entrepreneur that would disagree with the above statement, unless they had an underlying agenda.

To answer your title question, directly for anyone who is still unsure, is: Always if you have the ability to design, formulate and promote it!

Thank you, Jeff. This really is very timely and helpful information I needed to be reminded of. I am keenly aware that my primary website fails to Funnel effectively.

Please let me know if you have further suggestions to learn more about the process... or perhaps a resource that I can connect with.

All the best,
John

Very good this.

It makes sense

Excellent post Jeff. A sales funnel is definitely an excellent resource for our businesses. Thank you for sharing this with us.
Jerome

Thanks!

William looks like you are in the same family as me from the same tribe - I believe you know what I mean, bought his book already.

I built my first funnel in about 2004, I then hired advertising space before the films in cinemas within a 70 mile radius of where I lived.

Very little is new, every now and then something becomes re appreciated, that's all.

Have a great day

Jeff

Let me PM you the link to get the value from this person that I know - it is all about funnel too.

Thanks Jeff.

Great post Jeff .. Cheers, William.

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