What Are You Really Doing For Your Readers
What Are You Really Doing For Your Readers?
Once you have the basic SEO strategy for your blog posts it is time to focus on your readers, I have learned over the years sharing works much better than selling to your website visitors. So my question now is what are you really doing for your readers, and this has been the key to my business success, and it can be the key to your success as well.
Using Your Menu EffectivelyI have had very good success by focusing on using my website menu effectively, and how I have accomplished this is by adding pages to my menu that provides benefits and value to my readers. So ask yourself right now what is on my menu that really benefits my readers, and if you are lacking in using your menu effectively, you are in need of considering this strategy. Believe it or not more people than you might imagine actually checks out your menu, and I found this out when I started adding my subscription forms for my newsletters on my menu. I have dramatically increased my subscribers simply by adding my sign up form on my menu, and this strategy is working much better than the pop-up form. So even though they claim pop-up forms are the most effective, I have to disagree from my own experience using my menu for my subscription form.
What Should You Add To Your Menu
Many of you might not be sure what type of pages to add to your menu, so I am going to share with you some pages you might want to consider adding to your menu. Of course, you want to add your best product reviews. I would limit these to your very best products that you will earn the most commission. After your best products I have some ideas for you that has worked extremely well for me, you see when you are providing valuable information or freebies on your menu it will often bring returning visitors back to your website regularly.
- Freebies
- e-Books
- Guides
- NIche-Related Resources
- Groups
- Communities
- Specials
- Deals
- Bargains
- Free Tools
- Software
- Apps
- Books
- WA
- Jaaxy
- Niche-Related News
- Recipes
- Online Courses
- Tutorials
- Recommended Websites
- Coupons
- Special Sign Up Forms
Here are some examples of some goodies I have shared over the years on my menu that my readers really appreciated, you want to be providing free goodies that is going to solve your readers problems related to your niche. Who does not look for freebies and bargain deals online, so focusing on these are going to be the most interesting to your readers no matter what niche you might be in.
How This Benefits Your Business
You are going to form relationships with your readers more quickly and long-term by showing them they are important to you, I always put my readers first before making a sale. Over the years this strategy has naturally provided me a steady income, but even more importantly has provided me long-lasting relationships and steady customers. Even many of my followers visit my website regularly just because I go out of my way to support them, so putting people first is your best strategy.
- Provide solutions to your readers problems
- People will remember your website and business
- Increases your business by recommendations
- Improves your reputation
- More followers
- Subscribers
- Builds trust
- Loyalty
The majority of people the first time they visit your website are searching for solutions to their problems for information, so by providing them free information on your menu that is available to everyone all the time is a great asset to your business. You will have to earn the trust of the people who visit your website, and this is especially true when you are the new kid on the block. As a blogger you want to be helping as many people as you possibly can, and not asking anything in return from them. So if you are not the kind of person who can put people first, you possibly are in the wrong business. You might be better to consider joining a MLM business where money comes before people, but if you plan on sticking around as a blogger you must be willing to put people first and profit second. When all your posts are throwing products and services at people it will not take them long to know where your heart is, so if someone is pushing products and services at you post after post, how is this going to have you think about this person and their business?
The best strategy you have in this business is to be able to put yourself into your website visitors shoes.
Jeff
Recent Comments
55
Thanks for sharing a creative post for me. I have an idea below but not sure is it okay to proceed?
Do you think it is ok to create a non-index page for informing the users about the latest news of my promoting product? Should this page follow or non-follow?
Thanks a lot. I do not prefer to index because most of the content is not written by me. I take from news and magazines and gives my opinion only. I hope it can help my users to know the future trend of electric bikes and battery development. Please discuss this with me in my profile.
Hello,
If your post is one that you don't feel is going to benefit your business and ranking you can create it as a non-follow post, and especially this is a good idea if you are going to be inserting a lot of affiliate links.
Product reviews with a lot of affiliate links as non-follow posts will do you more good than harm, so just ask yourself is this post going to help my business, and if not you could post it as a non-follow post.
Jeff’s advice below sounds really good. Sounds like you just want to give more information on the products you promote. customers like me, always research about the products before buying in the future. So non-follow and non-index page sounds fitting if you are putting a lot of links and the main intent is helping your customers.
Good luck!
Evelyn
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This is very informative, I feel the same way you do about "putting yourself in your visitors shoes". I am very turned off if a site is not user friendly and easy to navigate.
That is why, after I add something to my website I go back and make sure it is user friendly. I am not very tech suave, through this training I am getting better and better.
Thank You for this article I will refer to it often.
David
I thank you, David
I appreciate you sharing your own feelings and about my post, I really do feel too fancy of a website can cause more problems than it is worth.
You really must consider who is going to be visiting your website, so for an example if your inch is for seniors you want a very simple website for them.