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INSIGHTS4 MIN READ

What Are You Really Doing For Your Readers

Jeffreybs

Published on June 14, 2020

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

What Are You Really Doing For Your Readers

What Are You Really Doing For Your Readers?

Once you have the basic SEO strategy for your blog posts it is time to focus on your readers, I have learned over the years sharing works much better than selling to your website visitors. So my question now is what are you really doing for your readers, and this has been the key to my business success, and it can be the key to your success as well.

Using Your Menu Effectively

I have had very good success by focusing on using my website menu effectively, and how I have accomplished this is by adding pages to my menu that provides benefits and value to my readers. So ask yourself right now what is on my menu that really benefits my readers, and if you are lacking in using your menu effectively, you are in need of considering this strategy. Believe it or not more people than you might imagine actually checks out your menu, and I found this out when I started adding my subscription forms for my newsletters on my menu. I have dramatically increased my subscribers simply by adding my sign up form on my menu, and this strategy is working much better than the pop-up form. So even though they claim pop-up forms are the most effective, I have to disagree from my own experience using my menu for my subscription form.

What Should You Add To Your Menu

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Many of you might not be sure what type of pages to add to your menu, so I am going to share with you some pages you might want to consider adding to your menu. Of course, you want to add your best product reviews. I would limit these to your very best products that you will earn the most commission. After your best products I have some ideas for you that has worked extremely well for me, you see when you are providing valuable information or freebies on your menu it will often bring returning visitors back to your website regularly.

  • Freebies
  • e-Books
  • Guides
  • NIche-Related Resources
  • Groups
  • Communities
  • Specials
  • Deals
  • Bargains
  • Free Tools
  • Software
  • Apps
  • Books
  • WA
  • Jaaxy
  • Niche-Related News
  • Recipes
  • Online Courses
  • Tutorials
  • Recommended Websites
  • Coupons
  • Special Sign Up Forms

Here are some examples of some goodies I have shared over the years on my menu that my readers really appreciated, you want to be providing free goodies that is going to solve your readers problems related to your niche. Who does not look for freebies and bargain deals online, so focusing on these are going to be the most interesting to your readers no matter what niche you might be in.

How This Benefits Your Business

You are going to form relationships with your readers more quickly and long-term by showing them they are important to you, I always put my readers first before making a sale. Over the years this strategy has naturally provided me a steady income, but even more importantly has provided me long-lasting relationships and steady customers. Even many of my followers visit my website regularly just because I go out of my way to support them, so putting people first is your best strategy.

  • Provide solutions to your readers problems
  • People will remember your website and business
  • Increases your business by recommendations
  • Improves your reputation
  • More followers
  • Subscribers
  • Builds trust
  • Loyalty
What Are You Really Doing For Your Readers

The majority of people the first time they visit your website are searching for solutions to their problems for information, so by providing them free information on your menu that is available to everyone all the time is a great asset to your business. You will have to earn the trust of the people who visit your website, and this is especially true when you are the new kid on the block. As a blogger you want to be helping as many people as you possibly can, and not asking anything in return from them. So if you are not the kind of person who can put people first, you possibly are in the wrong business. You might be better to consider joining a MLM business where money comes before people, but if you plan on sticking around as a blogger you must be willing to put people first and profit second. When all your posts are throwing products and services at people it will not take them long to know where your heart is, so if someone is pushing products and services at you post after post, how is this going to have you think about this person and their business?

The best strategy you have in this business is to be able to put yourself into your website visitors shoes.

Jeff

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