What are the Best Selling Products on Amazon

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Hello WA Family,

I hope you are enjoying your weekend. As you can see I am working online this weekend to bring to you the topic of what are the best-selling products on Amazon. This is for Emma who is a new affiliate asking for help.

Amazon Affiliate Guide

Step 1: Identify Your Niche

  • Affiliate marketing thrives on targeting a specific audience.
  • What are you passionate about?
  • What products do you know the most about

I would begin with inexpensive useful products with a new website, then after you establish yourself gradually increase more expensive products off and on.

Step 2: Amazon's Best Sellers Page

  • Amazon offers a built-in resource - the Best Sellers Page (https://www.amazon.com/Best-Sellers/zgbs).
  • This page showcases the top-selling products across various categories. While a good starting point, remember high competition might exist here.

Step 3: Subcategories

  • Don't just focus on the top categories.
  • Explore subcategories within your niche.
  • For example, instead of just "Appliances," look at "Kitchen Appliances > Blenders."
  • This helps you find popular products with potentially less competition.

Step 4: Affiliate Marketing Tools

  • There are many paid and free tools available that can refine your search. These tools can provide insights like bestseller lists, profit margins, and even competitor analysis.
  • Some popular options include Jungle Scout, Helium 10, and SellerApp.

Step 5: Look for Trends

  • Best sellers are great, but what about trending products?
  • Tools like Google Trends (https://trends.google.com/trends/) can show you what products are gaining popularity.
  • Early promotion of trending products can be a goldmine.

Remember, the early bird gets the worm as they say. I recommend using Google Trends regularly to keep up with what is trending.

Step 6: Product Reviews and Ratings

  • Customers trust products with high ratings and positive reviews.
  • Focus on products with 4-star or higher ratings and good reviews.
  • Products people love are easier to promote.
  • Analyze the reviews to understand what features resonate with customers.

How many of you read product reviews when shopping for a specific product? Your website visitors are no different, so think of what you do when researching before buying.

Step 7: Conversion Rate

  • Not all popular products are created equal.
  • Look for products with a good conversion rate, meaning a high percentage of people who view the product end up buying it.

Step 8: Your Audience

  • The best product for you is one that aligns with your target audience's interests. Don't just chase high commissions - promote products your audience will genuinely value.

By following these steps, you can effectively identify high-potential products to promote as an affiliate marketer on Amazon. Remember, success often lies in finding that sweet spot between popularity, profitability, and relevance to your audience.

Amazon Affiliate Tools

Amazon Affiliate tools are designed to help you, the affiliate marketer, find profitable products to promote and streamline the process of creating and managing your affiliate links.

Here's a breakdown of some popular tools and how to use them

1. Amazon Associates Central Tools (Free)


This handy toolbar appears at the top of Amazon product pages when you're logged in to your Associate account.

  • Step 1: Navigate to any product page on Amazon.
  • Step 2: Look for the SiteStripe bar at the top.
  • Step 3: Use the options to generate different link formats (text, image, or both) with your affiliate code embedded. Simply copy and paste the link wherever you want to promote the product.

Product Link Builder

This tool allows you to create affiliate links from the Associates Central website itself.

  • Step 1: Log in to your Associates Central account.
  • Step 2: Navigate to the 'Product Linking' section.
  • Step 3: Enter the product's ASIN (unique Amazon product identifier) or search for it by name.
  • Step 4: Choose your desired link format (text, image, or both) and customize its appearance.
  • Step 5: Generate the link and copy it for use.

2. Third-Party Affiliate Marketing Tools (Paid or Free Plans)

These tools offer a wider range of features compared to Amazon's built-in options.

Here's a basic guide on using two popular ones

Jungle Scout (https://www.youtube.com/watch?v=ISUn4_cpMW0)

  • Step 1: Sign up for a Jungle Scout account (Free trial available).
  • Step 2: Explore features like the 'Product Database' which allows you to search for products by category, niche, estimated sales, and profit margins.
  • Step 3: Jungle Scout also offers a 'Chrome Extension' that lets you analyze product data directly on Amazon product pages.

Helium 10 (https://www.helium10.com/)

  • Step 1: Create a Helium 10 account (Free trial available).
  • Step 2: Utilize the 'Black Box' feature to find profitable products based on specific criteria like keyword search volume and competition level.
  • Step 3: Helium 10 also provides tools for keyword research, competitor analysis, and link tracking.

These are just a few examples, and many other Amazon affiliate tools exist. Explore options that suit your needs and budget.

Always check the terms of service of any third-party tool before using it to ensure it complies with Amazon's Associates Program policies.

Final Thoughts

Even though the products that are the best-selling changes from time to time, I want to share with you the ones that consistently are being bought by consumers.


This includes devices, accessories, and tech gadgets.

Popular examples include

Fire TV Stick, Apple AirTags, and AirPods.

Household Staples

Everyday essentials like cleaning supplies, trash bags, and laundry detergent are always in demand.

AmazonBasics offers many popular options in this category.

Beauty Products

Skin care, hair care, and cosmetics are popular choices, with many name brands and Amazon's private label

Health & Wellness

This includes vitamins, supplements, and general health products.

Pet Supplies

Pet food, treats, and toys consistently rank high in sales.

Remember, best-selling doesn't always equal the most profitable for affiliate marketing. It's always wise to consider factors like conversion rate and commission structure.

I hope you found this helpful Emma


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Recent Comments


Great info Jeff! Thanks for spending your weekend to help a fellow WA member asking for help. You're so helpful! Thanks again!


Thank you Michael

Helping people is my passion in my life, I do the same thing on my websites for my readers


Some great information for anyone wanting to use Amazon.


Hello Nancy

Since a member requested information on promoting Amazon is the reason I have been writing some lately


Some sound advice, Jeff!

Happy Saturday!


Thank you Jeff

I appreciate you reading and commenting


You bet, Jeff!

Enjoy your Thursday!


Thanks for the info, Jeff.

I haven't had much luck at all with selling on Amazon, but in all fairness, I haven't spent a lot of time learning the in and outs of it either. I will circle back around to it at some point and these last couple of posts will be helpful!

Enjoy your weekend, Jeff!

Tim 🎼

Hello Tim

Amazon is not for everyone or every niche, so maybe it is not the right program for you.


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Create Your Free Wealthy Affiliate Account Today!
4-Steps to Success Class
One Profit Ready Website
Market Research & Analysis Tools
Millionaire Mentorship
Core “Business Start Up” Training