Why Google and Big Socials Dislike Affiliates
It seems with as much affiliate marketing is done through paid ads using creative means that Google Ads and Big Social like Facebook, X.com, and Reddit would love us more. I know some marketers who spend $50,000 per month on paid ads but yet the way Google and crew see us is 90% of us use Organic traffic over paid ads.
All these companies derive their money through advertising revenues and sale of data and if we aren't advertising they lose on both fronts but still they fail to see that other companies are investing half their advertising budgets to get away from paid ads.
Companies are starting to also create even more affiliate programs as the news gets out about what their competition already knows.
Affiliates do all the advertising and marketing for a retailer and the retailer pays only for sales not for visitors or impressions. This is why Google and Big Social Media fear Affiliates because as more of us get away from advertising sites that make it hard to compete with all these hoops to jump through and do AI-Search and Standard SEO practices their share of revenue drops.
If Google let us use affiliate links and was less picky about landing page content and what the hell they think is get rich quick, they would have another hundred years of ad sales, but they are losing market share to affiliate networks and well trained affiliates.
Be glad you are learning all of this at Wealthy Affiliate.
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Thanks for the post! I usually never paid attention to it. All that is competition and how the market works.
Either way, a lot of actual scams are never taken down on Facebook and such. All is fine with the world lol.
"Be glad you are learning all of this at Wealthy Affiliate". You are right, and yes, I need to relearn and learn a lot of things. (Nice to see a lot of knowledgeable people in WA chats and blogs)
That's a very valuable post, one which resonates with me a lot.
Online advertising is worth a shed load of money,after all it's the way product moves.
My own experience is that I have earned a lot of money from advertising/marketing because it is the solution online marketers need, yet not all of us do.
You earn money providing the solution.
EG, you want a hole, you buy a drill which makes the hole.
So yes google,Facebook and other socials are costing themselves cash through what they perceive as GRQ schemes.
But there is more than one way to skin a cat as the saying goes.
I spend more time selling advertising than buying it right now but agree its something needed and alternatives are drastically needed.
Selling advertising is a good niche to be in...proof of the pudding is in front of us, Google, Facebook for example
That's why I want an ad server to go with my social media network. I want to start our own publisher program, but I need to raise funds first to do it right.
An Adserver is an excellent idea. Several ways you can do that, EG, through your own Blog, or you can buy an ad server, which costs around $500 roughly and works in a similar way to WA, as in you have everything on a domain you own, but that comes with its own headaches as in the admin side of things, which can be a distraction, but they are some ideas.
I did toy with that myself, for a good while, but then went down a different route altogether, because I wanted/want my business to be as much 24/7 Turnkey as it can.
I used to co-own a great ad server and may stick with brand loyalty when I go to buy again. I have an online community for business, and it is just under 3800 members tonight, so a great base to introduce a new ad server to.
Especially when these big guys allow running ads that are clearly scam. The difference? Volume of the funds being used.
If you go to Facebook with a shamelessly scummy product to sell or get people signed up to but you do that with a wad of cash, like $500/day budget, then they will run it without a heartbeat until it gets enough report that they MUST delete it. But the cash is paid and pocketed.
Same with Google. Try a honest affiliate advertisement with $10/day budget. They will reject it. Try $100/day. Might just slip through.
Yes I have seen Google and Facebook both allow ads to run over and over that clearly violate their terms because cash talks and these companies are all about cash flow.
this is a very good point! that's why even smaller brands are choosing to open their affiliate programs now (me included!)
which script do you use for your affiliate program, the best I've used is iDevAffiliate but always looking for a full feature solution at half that price lol
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Affiliate marketing seems to be a more solid approach (for our businesses) than paid ads anyway - affiliate marketing is based on the idea of sharing efforts (product created by a company and my belief in it shared with my contacts/network) versus paid ads that are founded on my belief that others "need" what I'm offering! In nearly 30 years of self employment and several businesses, I've only done "paid advertising" for one business...the rest of my marketing efforts have been much more organic and always "paid" my businesses back in ways paid advertising never could. Trust in our business/product is number one on a new buyers list...marketing organically has built much more trust in my business than a new customer seeing a paid ad.
So with paid traffic do you recommend I build up a list and promote products that way? Or can I still direct link to the affiliate product page?
In my (humble) opinion, I would do both...however, you're asking about PAID ads...I still prefer email marketing, social connections and high quality post contributions over paid ads because in my experience, it builds person to person trust better. I hope that helps - I'm not an expert by any means but felt inclined to mention my experience in this thread for consideration on the subject of paid vs organic marketing, no matter what one is "selling". :)
Generally your funnel will go lead capture followed by the front end offer when they confirm their email. You can then drip feed a report or product features over the next few days that help complete the sale but if you aren't capturing leads you are throwing money away.
Thank You!
Found this comment so encouraging
I have researched marketing (globally) pretty extensively because I've never liked the typical email sales letters and the drip feeding a new customer through funnels. It feels inauthentic to me. What I have discovered is that the younger generations (who are most of our market AND our future markets) are BEGGING for authenticity and transparency - they no longer trust the intentions behind these well worn sales methods. I have often felt the same way which is why I don't do paid advertising immediately like most others do. Or the sales funnels like everyone recommends. I want to stand out and apart from those methods since the younger generations aren't buying those methods of sales anymore. I recognize the "tried and true" methods I've mentioned work for many - I want to be clear that they don't work AS WELL as honesty, clean intentions and transparency though! I will always strive to be those things in whatever method I use. :). Glad you found this thread helpful...best wishes for your success PMokwena!
This is so inspiring I learned alot from this thank you so much keep it up and don't stop here your so amazing.
Awwww....thank you for your kind words! You are too!! <3
So are you saying they are looking for actual proof that the product actually works? The thing is most people who want to make money online they don't want to put in the work or spend money to learn a skill or skills.
This would be why the failure rate is so alarming.
No, I was referring to the transparency of our methods to sell ourselves/our products...not transparency about the product/service being sold. In my explanation, I was sharing what I have found is the younger generations have a great deal of mistrust of systems and methods as they all say the "same thing" (per their words)...they are seeking authentic, raw and "realness" - that pertains to their interaction with each other, being sold something new, their work environments, etc...they want to know they can trust what they are seeing and experiencing...so sales tactics that feel inauthentic or "salesy" put them on guard. This is also why they love social media and the raw footage of each others videos...and why those methods work beautifully for selling something!