Want more customers to your offers?
Ever wondered why you do not get any customers via your website content?
You may think it is because your content is not good enough, but that is not necessarily true.
Your content may be good, but like many people online there is ONE BIG ISSUE you struggle with. And this will cost you lots of customers.
FROM CLOUDY TO CLEAR
You see, when I started online one of the first things I learned was to pick a high demand Niche and to figure out who was my target audience.
I thought I had done a good job until I listened to a zoomcall replay I had with one of my mentors.
I was asked - who are you talking to? And I started talking......
Then I was asked - What are you selling? And I started talking about what I was selling
What I realized after listening to this replay was my message was way to cloudy.
And when I took a closer look at my written content I could see clearly that I was way to vague and left my potential customers with more questions than answers.
Let me give you an example:
I promote Wealthy Affiliate and my cloudy, vague and blurby Newbie message goes like this:
Join WA and unlock the secrets to online success! Learn how to make money from home and build your own thriving business. Start your journey to financial freedom today!
Sounds good?
As a customer this will raise more questions than clear answers and your warm leads would not turn into your customers. Why? - You are simply not SPECIFIC enough.
So let`s turn it into a more customer friendly tone that would give your potential customers more clarity so they can actually make an informed decision.
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Do you see the difference in the second message? Do you see how crystal clear it is compared to the first? There are no unanswered questions here.
It is much easier for a potential customer to make an informed decision about buying your product when your message is transparent and crystal clear instead of Cloudy , secretive, generic and blurby.
You are not the only one who struggle with this. Just take a look around you.
Just scroll down your socials, ads or read some website post you will soon find these non specific posts, ads and articles that does not invite to trust and transparency.
My Message to you today - be more specific and you can forget about running around chasing for leads and you will attract more of the right customers to Wealthy Affiliate
I hope you found this post helpful.
Let me know below your opinion regarding this topic
Recent Comments
11
Good job, Hilde!
And so true. Sometimes, we speak assuming that the listener understands what we do. We know that will not work.
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Love it Hilde and great to see you are still active in the community my friend!
Take care ok! :-)
Thank you Nick! :) I have been a lot in the background. Working a lot offline as well. Trying to improve my skills . But as I said before. WA will always feel like home online for me :)
Great to hear Hilde! Continues learning is what it's all about my friend! :-)