The Struggles Of An Emerging Brand

I have been very quiet on WA for a while, working on my brand for quite some time now. I have been using all the tools and advantages that have gained from Wealthy Affiliate over the years and am very pleased and confident with my website and the features it offers. But thats not the problem .... I guess like most people with physical products (or not !) I am looking into different areas where I can pick up sales. So I have been looking at some of the wholesale websites like Faire.

Now I have spreadsheets of my pricing, with every detail, including packaging, then time taken and cost per hour for wholesale and retail. I have done research online and in stores to assess the efficacy of the retail price and I am happy with that. But... when I go onto the wholesale website, put in my retail prices, it works out the wholesale price, which have turned out to be barely more than my basic cost price ! For example, I have a loofah soap that costs £9.25 retail and cost price is £4.50... but the wholesale price they're suggesting is £4.75 ! So I make 25p... I cant change the retail price on this site as they check the retail price on the website too to make sure they're the same and I refuse to earn 25p on a bar ! Might as well give up!

The effort I have put into the products, the testing, trials, the cost of toxicology and lab fees to create the formulations notwithstanding the time involved, I cant see how anyone can possibly sell on these wholesale sites. But looking at some products, they have hand cream at £3.20 retail! That means the wholesale is around £1.60 ! I really am at a loss as to what to do... am I seriously underpricing my stuff? Am I working too slowly? Should I compromise the quality of ingredients? :(