Simplicity Sells . That Is All
Last Update: Aug 31, 2020
Humans have a tendency to over complicate life and business but all that does is make everything harder.š§
When you simplify your biz it is easy for your customers to understand exactly what it is you do and to tell others.
ā It starts with your vision for your business.
Can you clearly define your ābusiness whyā in one or at most two sentencesā
What is it your business does and who do you serveā
ā And your content and messaging
Is it easy for anyone looking from the outside to see what you doā
Could they tell someone else in simple terms what it is you doā
ā
Look at your sales vehicles
Is your lead magnet easy to consumeā
Is your webpage navigation simple to useā
Are your funnels logical and clear (if you use them)ā
Simple doesnāt mean dumbing it down to the lowest common denominator.
It means taking the least amount of words and steps to explain yourself.
š„ A confused mind says NO, so find every way to keep it simple.š„
I would encourage you to take 30 minutes ā° this week to review every touchpoint you have out in the digital marketing world to see if it is as simple and to the point as it could be.
Did you find this helpfulā
Are you happy with the simplicity of your businessā
Recent Comments
34
Thanks, Heidi. My brain tends to over-complicate everything and then my brain gets overwhelmed. Once overwhelmed, it is very easy not to take any action at all. I am trying to learn to just take little steps at a time so as not to get too overloaded. That is my goal but it is still a work in progress.
This is so very true of all human minds, once overwhelmed it is easier to just shut down and take no action at all, good move to take little steps at a time, that way we move forward and enjoy the process too.
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There is a saying that is used in the sales arena called "KISS" = "Keep It Simple Stupid". I do not recommend saying the "Stupid" part to customers but I do recommend keeping it simple.
Exactly couldn't agree more