How To Get More Followers To Instagram

byGrantSudduth

1.9K followers

Updated 8 years ago

Did you know 28% of the internet use Instagram, which makes that about 400,000,000 active users each month. Also, visual content gets about 40 times more social shares than just plain content. So, as a business, you definitely need to get yourself in front of these people and to build a large following. And, by the way, your target age here is 18-29, which is 55% of the Instagram audience. If your audience is 50 or older, I would suggest using Facebook. Only about 15% of the older generation uses Instagram.

There are several ways to build your following on Instagram, including paying for it, but, I'm just going to cover the ways of doing it without it costing you anything. In fact, we will take it slow and I will cover this in a series of blogs. Don't get over eager. Just like building your online business, we're going to build a solid foundation to launch your Instagram campaign.

Setting Up Your Account

Of course, first you need to set up your account. The important part here is choosing the perfect username. You want it to represent your business. But, should you use your name or business name? Use your name if you have a strong personal brand and use your brand's name if it is more identifiable than your personal name. So, would people look you up by your name or your business name on social media? Go with that answer.

You've already set up an account? Well, that's okay. Instagram allows you to change your username. ONCE. So, make it count!

The Bio

You're only allowed 150 characters in your bio, so you need to make the best of them. Plus, this is the ONLY place you'll be able to have a link to your website. You can't put your links within your posts. You can't add links in your comments. So, you need to add a call to action leading to your website in your bio.

Using my bio as an example, make sure you have all these elements present. You want a short description of what you do. "The best FREE tips and tools to build your online business." Make sure you identify your target audience. "Build your online business" shows this is for those wanting to build a business on the internet. Make sure you include a strong call to action. "Get FREE websites/hosting now!!" Using emojis are good for directing attention to your link. And of course using the word FREE is always an eye catcher. This link should take them to your homepage, landing page or content. You will want it to be trackable. If you use Google Analytics, Instagram won't show up if someone uses your link from there and you won't know where that visitor is coming from. On my next blog, we'll go through setting up a UTM source code to track your traffic from Instagram and I'll show you how to monitor it from Google Analytics.

Social Media Training on WA

Members can learn a lot about other social media marketing here at Wealthy Affiliate. If you're not a member yet, try it out now for free! Just click the "Create a Free Account" at the top right of this page and you're on your way to an exciting internet business! Do it now. If you think you can, you can. If you think you can't, you can't. YOU CAN!

I would love to hear your thoughts and questions, so leave them in the comment section below and I'll answer to the best of my ability!

Grant