What Is Interactive Content?

byGodstrong

665 followers

4 years ago

Interactive content is any kind of content — like calculators, assessments and interactive infographics, white papers and videos — that needs and encourages users to actively have interaction with it instead of passively consuming it.

After going through SEMONE'S Post today, I went into the thoughts that wrote this post.

Over the years, there has been a litany of sources inform to the supposed decline of the human attention span.

“Think concerning it. If our span is eight seconds, however square measure Netflix binges a thing? however, was the hit of the summer a 45-minute long music video? Why square measure additional individuals payment long hours taking part in video games?”

Whatever is your opinion on this matter, one thing we tend to do grasp of course is that modern customers love interactive content.

The Benefits of Using Interactive Content

As any good marketer would ask: Is interactive content worth the hype?

The short answer is YES.

Here are three good reasons why you should use interactive content in your marketing strategy:

Generate Higher Engagement Rates

80% of online users will watch a video, but only 20% will read the content.

Interactivity not only enhances conversions to 40-50%, but people just love to share cool, unique interactive content pieces, by as much as 28%:

Even the most basic types of interactive content can elicit a reaction, which immediately makes it more engaging than a written article — even a well-written one.

William Comcowich, CEO of CyberAlert, believes that:

“Content marketing is becoming less about the words you put on a page, and more about the experiences you create for the consumer.”

Competition is fierce, across all industries, and in all niches. Standing out isn't easy, which makes it all the more important to optimize your content so that it offers a more engaging, immersive experience.

Quite often, brands offer interactive content as a lead magnet to collect email addresses. The people who subscribe to this tend to have a genuine interest in the brand. Therefore, they are more engaged and more likely to convert.

Capture More Data

This is the data-driven age, in which the data we collect about online users is arguably the most valuable information for marketers.

The more data you get — and the more accurate and relevant it is — the better you can optimize your marketing campaigns.

The problem for many companies is finding effective ways of getting data in a way that people trust and respect.

Data breaches like the Facebook/Cambridge Analytica scandal have damaged the world’s trust in big corporations, making people cautious about sharing personal information online:

So how can interactive content help?

When you create immersive content that grabs a person's attention and offers a personalized experience, you’ll find it easier to persuade people to provide their info. Users will enjoy the experience, and you will get valuable data for lead nurturing.

Increase Brand Loyalty

Quizzes, polls and surveys are a few examples of interactive content that you can use to capture lead data which, in turn, enables you to create personalized content. Follow the E.A.T. Principle to establish yourself as an expert:

• Expertise: the page has to have quality content written by an associate knowledgeable author
  Authority: the positioning itself has to have some authority on the topic
  Trustworthiness: the positioning has to produce other authoritative links inform thereto from trusty sites
  As you gather knowledge through interactive content, you learn your audience's taste, and then create the right content they're going to love.
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• This approach to extremely targeted content selling can shortly establish trust and authority, therefore you'll be able to grow an even bigger audience of individuals that return from time and time.
  
  Over eightieth of customers expect brands to provide content that entertains and provides solutions. Interactive content will increase complete awareness by encouraging users to actively interact with the content.
• Customers like to browse new interactive infographics, videos, and reports, driving a transparent complete raise, in comparison to boring static content.
• All we need is to keep Interacting across the complete buyer's journey with inventive experiences that our prospects can love whereas capturing the info needed.
• Thanks for your time and do comment, like and share. It's a happy mid-week from this part of the world.