Glen's Guide to Building an Online Business
Glen's Guide to Building an Online Business
There are four steps to building a business and if you don't follow each one you will never see sales. The four building blocks are:
- Products
- Traffic
- Sales
- Trust
A Great Product
A great product is one that solves a problem for your audience. Some of the best niches and products to sell fall in the health and wellness niche. This is because when people search for help on these things they are desperate to get a product or service that solves that need or problem.
Having a great product alone is only the first part of having a successful business. If people don't see your offer they can't buy it. No matter how great your product is.
As an affiliate marketer you a myriad of products that you can sell. And you sell by offering a solution to the problem in the form of information. If they like what you say they click on the link and buy.
Traffic
The second thing you need is traffic without people coming to your site you will never get any sales.
Organic Traffic
Organic traffic is traffic that doesn't cost us anything but our time. We offer time in the form of creating information. Rank it using Search Engine Optimization techniques and when we create enough information we see lots of traffic to our site which in turn will result in sales.
Paid Traffic
Paid traffic is when you pay to have traffic to your site. Paid traffic is the fastest because you just turn it on and you have traffic.
Paid traffic is the most risky because just because you pay to get someone to your site does not mean you will get a sale.
I teach my students to start with organic traffic because there is no monetary risk involved in building this type of traffic source.
Once you have experience you might choose to use paid traffic but be warned you can lose a lot of money very quickly if not done exactly right.
Sales
Sales are when things get exciting. We have chosen the perfect product one that people need and are desperately searching for. We have traffic coming to our site but people still won't buy.
But Why?
It's trust!
People need to trust you before they will buy.
Trust
You build trust by offering lots of content that helps to solve the need.
It has been said that most people will not buy on the first visit to your site. This is why I teach my students how to build a list. If someone comes to your site and you get there name and email you can then let them know when you create new information that addresses there problem.
The more often they visit our site the more likely they are to buy. We establish trust.
Let's Wrap this Up
It is our Job as Content and Affiliate Marketers to offer people a solution to a problem.
The solution will come in the form of content and product offerings that we offer to solve that problem.
When the customer comes to our site and can freely read and learn how to solve that problem they will trust us and eventually purchase a product we offer.
These are the four essential things needed to build a thriving online business.
Start Building Your Own Online Business Now
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Have questions or comments leave them below.
To your Success!
- Glen B
Recent Comments
41
Kudos to you, Glen, for the way you analyzed the logic about traffic sources in this post! You're a rock star, my friend. Keep rocking your blog. Keep rocking WA. Keep rocking the online world. Your business guide is detailed and helpful to both newbie and veteran bloggers. Thanks for the awesome work!
Israel Olatunji
Glen I have written a lot of content but still no sales. I had people comment on my site but they are not the ones that are going to buy. I don't know what I am doing wrong. Dmgdesignandmarketing.siterubix.com look at my site when you have time and tell me how I need to change my content. Thanks Sruffey This the brand I trying to get started.
Hi David,
A few things right off the bat. First my post talks about trust and in order for people to trust your site you will need to purchase a domain name for your site. Try to find one that depicts what the site is about and includes the general keyword you are going for.
Second take off the adsense plugin for now. Until you start getting sales from affiliate links I would not have ads showing up.
Third try to include images in each of your post and include one for the featured image.
That would be where I would start. Continue to put out consistent posts. That is the most important thing in building an authority site.
Hope that helps!
- Glen B
Thanks for the heads up on the absence I was just trying to get it set up and as soon as I get the money I will get my own domain name but for now I will have to go on with the siterubix domain
David, Domains aren't expensive they cost around 10.00 for a year. No pressure just wasn't sure if you were aware of that.
- Glen B
Glen I live on $770 a month and 10 is sometimes out of my budget. I have a degree in web and graphic design so I am well aware of the cost, but if you don't have it you don't have it. I am not mad, I am just telling you where I am at this point. Thanks for the support I know that you was just trying to inform me on the price
Thanks Sruffey
No Problem at all David.
I've been right where you are. Even less. Sad but true.
Just do what you can do my friend and don't give up keep at it.
- Glen B
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Glen,
Thank you and always I have learned another new thing
every time I visit you :)
Thanks,
Susan
Glad to help Susan.
- Glen B