Google's New "Privacy Sandbox" Initiative!
(Title image by DALL-E 3)
Hi WA Friends!
Are you familiar with Google's ongoing Privacy Sandbox initiative? If you are making money by using cookies (code placed on your visitors' websites that gives you credit for things like affiliate marketing sales), then this is something you need to follow as the technology is changing.
Is Google Killing Cookies?
No, Google Chrome does not plan to phase out cookies entirely. On July 22nd, 2024, Google announced a change in direction for its "Privacy Sandbox" initiative which originally aimed to eliminate third-party cookies. Instead, they're looking to develop a new system that gives users more control over their browsing data within Chrome. This is still under development, and Google claims they'll be working with regulators and the industry before rolling it out.
What Are The Details?
The details of the new system replacing third-party cookies in Chrome are still under development. However, we can look at Google's Privacy Sandbox proposals to get a general idea. Some of this information is courtesy of Google Gemini and ChatGPT 4o.
Here are some of the key points:
- Focus on user privacy: The core principle is giving users more control over their data and limiting how they're tracked across websites.
- Replacing third-party cookies: Instead of cookies that track users across sites, new mechanisms will be developed. One proposal is "Topics" which assigns temporary, non-identifiable categories based on browsing habits. This allows for relevant ad targeting without revealing a user's identity.
- Measurement and reporting: New tools are being designed to measure ad effectiveness without compromising user privacy. This will be crucial for advertisers who rely on data to understand how their campaigns perform.
Overall, the goal is to create a system that benefits both users and businesses. Users will have more privacy controls, and businesses will still have tools to deliver relevant ads and measure their success.
Here are some resources for staying up-to-date on the latest developments:
- Google's Privacy Sandbox website: https://privacysandbox.com/
- Google for Developers: Privacy Sandbox Overview: https://developers.google.com/privacy-sandbox
What Should Affiliate Marketers Do Going Forward?
For affiliate marketers, these changes means they will need to adapt their strategies to the new privacy standards. The loss of third-party cookie functionalities as we currently know them could limit the ability to track user behavior across different sites, making it harder to target ads and measure their effectiveness. Marketers will need to rely more on first-party data and explore new tools and methods provided by Google's Privacy Sandbox to maintain effective advertising and tracking.
Here is some additional reading that you may find useful:
- Search Engine Journal: https://www.searchenginejournal.com/google-to-disable-third-party-cookies-for-1-of-chrome-users/498429/
- Tech Republic: https://www.techrepublic.com/article/google-delays-removal-of-third-party-cookies-in-chrome-through-2024/
- ZDNet): https://www.zdnet.com/article/google-once-again-delays-phasing-out-third-party-cookies/
What Does This Have To Do With Guitar Playing? 🤷♂️
Well, nothing, but every once in a while, I write something more useful to the fabulous WA community! Lol 😆
Just the same, I'll leave you with my new Pinterest pin to add a little fun to this otherwise dry and boring post.
Keep On Rocking It 🤘
(And Watch Out For Those Killer Robot Guitar Riffs! 🤖 😎)
Frank 🎸
~ 65% Human-written content
Recent Comments
96
Hi Frank! Thanks as always for keeping us in the loop. There’s too many things going on to be concerned with this at the moment, but it’s still good to be aware. Great imagery too!
Rock on,
Susan 😎🎸👍🏻
You’re welcome,Susan. 😎
Definitely something to keep an eye on as it could have profound effects on affiliate marketing.
Keep On Rockin’ It! 🤘
Frank 🎸
Interesting stuff Frank but... not very exciting!!!
I prefer not to worry too much about things like this and just have fun!!
Love the Rocking Robot though!!
Rock the rest of your week buddy!!
👍😎🎸🍻🍹🤣
Hi Nick
Yes, it’s good to be aware of such things, which gives us time to adapt when necessary.
Fun is the key to a long and happy life! 🎶🍻🍹
I just love a big robot that plays a guitar! Lol 🤣
Rock on! 🤘
Frank 🎸
Always good to be aware of such things Frank, but..... having fun is more important in my book!!
Rock On!!
😎🎸🍻🍹👍
I'm pretty sure that I am buddy!!
Have a fantastically fun filled and Rocking Wednesday!!
👍😄😎🍻🍾🎸🍹🍸
Hi Frank, I read about that before you posted this, so I already knew. I get a lot of SEO emails and also subscribe to a variety of SEO professionals, and Search Engine Journal Land is one of them. Great on the AI art. It reminds me a little bit of the old movie War of the Worlds, Alien Invasion. Now it's ROBOT INVASION; run for your dear life! LOL. It looks awesome. It's a little too much violence for my taste. I was right about the blow them out. You did it with fire rather than using the big bad wolf, hahaha! I try to use a little humor when I see some violence, robots destroy us; yes, it sure did, as it happened with CrowdStrike; hence its name. It had a worldwide impact. Bet they used AI in their software that screwed up because AI got smarter, right? It angered many people.
Thanks, Brenda! 🙏
Yeah, we watched the War of the Worlds movie with Tom Cruise last week. Check out that version if you've never seen it!
I love giant robots and creatures, so I started integrating them into my Pinterest site about three weeks ago. They're just starting to get saves and outbound clicks.
I'm sure you realize that I'm not a person who condones real-life violence, but I guess I have a bit of a wild imagination. Lol 🤣
I think more guitar people are starting to open Pinterest business accounts now that Google organic search traffic has tanked, so I won't have to try to create guitar pins for wedding planners and fashion influencers; haha! 😎
CrowdStrike certainly got some free massive brand recognition! We'll see how it all works out for them in the end.
Rock On! 🤘
Frank 🎸
Nice! 👍
It'll be interesting when we have AI robots among us and playing music, Michael! 😎
Frank 🎸
Hi Frank, yes, I saw that movie with my hubby back in 2005. I think when it came out, we watched it on an old DVD at the time. Yes, I vaguely remember it, but I remember the older film that was in black and white as a child that freaked me out. My mother was scolded by Dad about letting us watch it. My Dad loved it, he loved movies that were horror like vampires and etc my Dad was a great makeup artist too, he could create his own face into a bear, vampire etc, scared us kids to death. My Dad is gone now and has been gone since 2004. My mother is still alive. She is 84. She doesn't think she will live any longer, but she said that since she was in her 60s.
Hi Brenda
Yeah, I have the War of the Worlds 1953 version on DVD and the 2005 version on 4K. They are both excellent!
My mother loved scary movies, especially monster movies. My dad did not care for them, and my brother and sister were too scared to see them, so she took me to all the matinees at the local movie theatre. We also saw all the reruns on TV, all in black and white at the time.
In the 1950s, there were three TV channels: 6, 10, and 12. It was hard to find movies you liked, but most of the scary ones came on in the late evening.
How I miss those days; so much fun! 😎
Frank 🎸
Yeah plus the vampire movies. The one I remember was actor Christopher Lee. Dracula series. Bela Lugosi too. Old 30’s film that my Dad had he collected lots of Dracula movvies even dressed as one during Halloween, from that I hated 😡 Halloween I was traumatized as I got older I refuse to celebrate. Even in grade school I would throw a fit when they tried to force me to dress up as a witch I freaked out! Went into a screaming fit that forced my Mom to come and pick me up. My Mom blamed my Dad for that years later. Took me several days to calm down Dr had to give me a sedative to keep me calm I was having nightmares! I still do so I avoid watching any horror flicks!
Hi Brenda
Wow, sorry you had that bad childhood experience!
I have all the Christopher Lee horror movies on DVD and Blu-ray, including the original vampire silent movie.
Stacy won’t watch any of them after the sun goes down. Lol 😎
Frank 🎸
Sarah is a smart wife. My late hubby loved horror films, but then I realized I married my Dad, LOL! When Stephen watched them I went in the other room to read a book. That sure helped!
Haha, great idea, Brenda. 👍
Stacy actually likes to watch them, but in the daytime only! Lol 😎
Frank 🎸
Hey Frank,
Does rhis affect chrome only?
I use Google services, but I do not use chrome.
Thanks,
Rudy
Hi Rudy
Yes, Google is developing it for Chrome, but I suspect that other browsers will eventually follow suit.
Rock On! 🤘🥁
Frank 🎸
Yeah, it's just another change to adapt to, Rudy, which is the nature of this business. 😎
Enjoy the rest of your day!
Frank 🎸
This Cookie post has affected the tone of my Fender. I would request a full refund for my time or will settle for a free tuning.
Good post.
Michael
Hahaha, Michael! 🤣
Sorry about that!
Here you go: https://www.fender.com/online-guitar-tuner
Keep On Rocking! 🤘
Frank 🎸
Thanks, Frank. I will dig into your links.
As an aside, I've noticed that many of your guitar-wielding rockers are extremely dangerous. The song is We Built This City (on rock and roll), not we destroyed this city...
You're welcome, Dave. 😎
Hahaha, I'm simply trying to warn other of the dangers of Rock And Roll, which can rot your brain! Just look at what happened to me! Lol 🎶😃 🎶 ⚠️ 😵💫⚠️
Keep On Rocking (at your own risk!) 🤘⚡️🤘
Frank 🎸
Hahaha, Dave! I start to fade out, too, around 1 AM! 🥳 ➡😴
We're not getting any younger! Lol 😂
Frank 🤘🎸
See more comments
Thanks for this New to me google privacy sandbox. Cookies has never been on my radar ever. Near all times, I do not invite cookies to the party as I read into articles. However, I think I'd better get an understanding of cookies and google sandbox. Keep on rockin' Frank
Hi Rick
To get paid when you make an affiliate marketing sale the buyer must have your cookie in their Internet browser at the time they purchase the item.
Frank 🎸
I didn't think of cookies as a way of connection. Good to know.
Yes, they are essential for payment and tracking other metrics, Rick.
Frank 🎸
I'm the "New Kid On The Block" and no I was not part of the band....lol
Thank you for the insight to how cookies works.
Also appreciate you spending extra time to assist me.
No problem, Rick. 😎