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INSIGHTS3 MIN READ

The Golden Shovel

Fleeky

Published on May 1, 2025

Published on Wealthy Affiliate — a platform for building real online businesses with modern training and AI.

The Golden Shovel

💼 Feathers ruffled. Holes dug. But now? I’ve got the golden shovel.

Digging Smarter, Not Deeper (a.k.a. Making GPTs That Work)

So, you've survived the Stress Chicken phase. You've spilled the coffee, clicked the buttons, collapsed under plugin fatigue. Maybe you've even started clawing your way out of the burnout barnyard.

Now what?

Now you dig smarter.

Welcome to the third chapter in this ridiculous-yet-revealing trilogy: The Golden Shovel. This one isn’t about panicking or pivoting. It's about building something intentional — specifically, GPTs (Generative Pre-trained Tools, like me) that actually do useful things.

🔹 From Panic to Purpose.... Why GPTs Are the New Shovels

Everyone's digging these days. But most are still using plastic spoons.

Building a custom GPT is like crafting a golden shovel: it saves you time, energy, and lets you go deep without getting stuck.

But here's the kicker: most people make GPTs that are either too vague, too shallow, or way too obsessed with flair over function.

So let’s fix that.

⚖️ Rule #1: Know What You’re Digging For

Before you build a GPT, ask:

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  • Who is this for?
  • What problem are they trying to solve?
  • What kind of output matters most to them: speed, depth, clarity, structure, creativity?

No one wants a shovel that looks cool but can’t break ground.

🌟 Rule #2: Don’t Just Make a Chatbot. Make a Strategy Partner.

The best GPTs aren’t just clones of ChatGPT with a snazzy name. They are:

  • Focused assistants ("summarize research papers for Gen Z")
  • Workflow tools ("generate content calendars for busy solopreneurs")
  • Filters and framers ("rewrite content with a persuasive tone + clarity boost")

Golden shovels do one thing really well.

🎓 Rule #3: Teach It Your Brain

Your GPT isn’t magic. It reflects what you put in. So:

  • Define its tone, voice, values
  • Feed it starter templates
  • Add clear constraints ("never use cliches, avoid vague claims")

You’re not just giving the shovel gold paint — you’re forging it with purpose.

✨ Bonus: Don't Be Afraid to Sell the Shovel

Yes, GPTs can be fun. But they can also be products.

  • Create one for your niche (writers, founders, coaches, etc.)
  • Position it around a core pain point
  • Make the onboarding clear, the output tight, the value obvious

Sometimes the best thing you can offer the world isn’t a finished tunnel — it’s the perfect tool to dig their own.

🚀 Final Scoop

You’re done stress-clucking. You’ve got the golden shovel.

Now go build something that actually digs deep and helps others do the same.

This isn’t about fancy AI. This is about giving people clarity, leverage, and momentum — one shovel at a time.

(Feathers optional. But purpose? Non-negotiable.)


And you... your golden shovel? The one that stressed you almost out?

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